- RESEARCH & AWARDS
- CATEGORY REVIEWS
Detergents are a $7 billion category, with private label holding a 4.4 percent dollar share and a 6.7 percent unit share (1.4 billion units), according to Nielsen records compiled for the 2012 PLMA Private Label Yearbook.
Bottled water is the 11th largest category in private label, with $1.9 billion in sales and a 28.8 percent share of the category, according to Nielsen records compiled for the 2012 PLMA Private Label Yearbook.
The beverage aisle continues to be a very innovative category, especially when it comes to private label products.
Some retailers need to put more emphasis on touting the lower prices of their private label personal care items.
The following stories were the top 10 most-read items posted to the PLBuyer website during the month of April—and we’ve collected them here for quick and easy review. Click through to read the full stories.
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