Items Tagged with 'Great Value'


Perishables Strength Among Walmart Private Brand Insights Unveiled

May 10, 2013

A trio of private brands at Walmart are helping increase the credibility of the retailer’s fresh food offerings, according to new insights unveiled in Sightline, a new in-depth report from My Private Brand.

Read More

Walmart CFO: ‘We Are A Brand Retailer’

March 13, 2013

The world’s largest retailer, Walmart, also is atop the PLB Top 35 list of the largest private label retailers in North America.

Read More

Walmart Leaves Great Value Behind In Japan

December 18, 2012

A report from the Nikkei newspaper in Japan last week says that Seiyu, the Japanese division of Walmart, will create two new private brands of groceries as it transitions away from the retailer’s Great Value flagship private brand.

Read More

Cheddar Cheese Popcorn

December 7, 2012

Great Value Deluxe Cheddar Cheese Flavored Popcorn is now available. This

Read More

Could Walmart Be Positioning For New Value Tier?

December 4, 2012

With the current revamping of packaging on a host of Great Value products at Walmart, the days of a dominant private label with plain white packaging could be on the way out at Walmart.

Read More

Exclusive: New Look For Great Value

November 21, 2012

Just in time for the holidays, Walmart is giving a major refresh to its staple private label brand.

Read More

World View For Walmart’s Private Label

August 21, 2012

While Walmart has been able to make strides with its renewed focus on everyday low prices in the U.S., thanks greatly to private brands such as Great Value, the company took time while reporting its second quarter earnings to highlight the affect of private label programs on its international platforms.

Read More

Walmart Targets Unbanked With Online Cash Plan

May 2, 2012

Citing figures that show a quarter of U.S. households often paying with cash because they are unbanked or underbanked, Walmart announced last week that it would present an option for shoppers to order products online, then pay for them in cash at a Walmart store within 48 hours of the purchase.

Read More

NPD Author: PL Report 'Red Flag' To Retailers

May 1, 2012
A new report today from the NPD group on private label product use should raise a red flag to retailers, the author of the report said.
Read More



Image Galleries

July 2014 New Food Products

This month’s new food products include coffee, energy bars, healthy pizza for kids, specialty sauces, Greek yogurt dip, gelato, puffed grain snacks, snack seasonings, and much more.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB July 2014 cover

July 2014

The July 2014 issue of Private Label Buyer includes articles on changing retail dynamics as well as category insights on store brand cosmetics and paper products. Check it out today!

Table Of Contents Subscribe


Which private label category is currently seeing the most innovation?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

PLB Marketplace


facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px