Items Tagged with 'private label programs'


Is Private Label’s Future NBE Or Different?

By Chris Freeman
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Schawk Retail Marketing Vice President Carol Best told a webinar audience this week that retailers were trying to choose whether to provide private label products that matched national brands, or create products and categories that were different.

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Kroger Rides Private Label To Big Quarter

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Cincinnati-based Kroger said private label share and sales grew faster than national brands in the first quarter this year, helping the retailer to post a 4.2 percent increase in same-store sales from the previous year.

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Super Premium, Niche Lines Opportunities For PL

By Chris Freeman
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If North American retailers want to take the next step in their private label programs, they should look into super premium lines and targeted labels such as age-specific or ethnic private labels, Planet Retail Global Research Director Natalie Berg told a webinar audience this week.

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Target To Re-Brand Home Label

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Minneapolis, Minn.-based Target announced last week that it would be re-branding its Target Home brand, the largest private label brand in its portfolio, as Threshold beginning this fall.

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Exclusive: Majority Of Retailers See Declines in PL Promotions

By Lynn Celmer
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Nine out of 14 top retailers saw decreases in their private label advertising this week when compared compared with a year ago, Market Track exclusively told PLBuyer’s eReport.

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Private Label Products On the Shelf

Stores are using different methods and different tiers to bring value, quality, and profits to their private label programs. Here's a few of the ways private label products are managed on the shelves.



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September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

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Private Label Segments

Which segment of private label will see the biggest growth over the next year?
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Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

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