Items Tagged with 'private brand campaigns'

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Daymon Launches Private Brand App

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Calling it the world’s first private brand mobile app, Daymon Worldwide on Tuesday announced that it would make iDaymon available for iPhone, iPad and Android platforms.


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Guest Commentary: The 10 keys to private brand success

Key No. 9: Market like a national brand
By Patrick Rodmell
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Dave Nichol, the former president of Loblaws Supermarkets and one of the key visionaries of its highly acclaimed President’s Choice brand, famously talked about the “brand tax” of national brands. Essentially, Mr. Nichol was referring to all of the marketing related expenses – TV advertising, celebrity endorsements, promotional campaigns, etc. – that added to the cost of its goods, and represented no tangible benefit to the consumer.
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August 2014 New Food Products

This month’s new food products are organic coffee, hatch green chili tzatziki, cultured soy, kernel cooking oils, snack seasoning, thin Swiss cheese, tea and lemonade blend, crispy fish shapes, mole rojo braising sauce, sausage & cheese pita pocket, and chicken club pizza.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB August 2014 cover

August 2014

The August 2014 issue of Private Label Buyer includes articles on non-food grocery items, as well as category insights on store brand spreads, healthcare, and personal care. Check it out today!

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Private Label Segments

Which segment of private label will see the biggest growth over the next year?
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Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

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