Items Tagged with 'private brand campaigns'

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Daymon Launches Private Brand App

Calling it the world’s first private brand mobile app, Daymon Worldwide on Tuesday announced that it would make iDaymon available for iPhone, iPad and Android platforms.


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Guest Commentary: The 10 keys to private brand success

Key No. 9: Market like a national brand
Dave Nichol, the former president of Loblaws Supermarkets and one of the key visionaries of its highly acclaimed President’s Choice brand, famously talked about the “brand tax” of national brands. Essentially, Mr. Nichol was referring to all of the marketing related expenses – TV advertising, celebrity endorsements, promotional campaigns, etc. – that added to the cost of its goods, and represented no tangible benefit to the consumer.
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November 2014 New Food Products

This month's new food products are Flours, crepes, lollipops, several candy items, pancakes, dip, fish, raisins, pizza, almond milk, peanut butter, and a breakfast bowl.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB November 2014 cover

November 2014

The November 2014 issue of Private Label Buyer - its last issue - includes articles about the retailer as manufacturer and OTC/healthcare items, as well as category insights on pizza and household goods. Check it out today!

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Private Label Segments

Which segment of private label will see the biggest growth over the next year?
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Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

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