As the country recovers from one of the worst recessions in history, Americans are looking for stability, for something that will last, in everything from the stock market to the batteries in their digital cameras.
So it comes as no surprise that private label zinc air batteries, those used in electronic vehicles, hearing aids and cameras, saw a 5.17 percent increase in dollar sales for the 52 weeks ended Feb. 20, 2011, according to Chicago-based research firm SymphonyIRI Group. “Although the hearing aid segment by comparison is small, it continues to grow at a double digit rate annually,” says John Yannuzzi, vice president corporate brands at Powermax Battery, a Rancho Cucamonga, Calif.-based battery maker.
This also coincides with another new trend in batteries: online sales. “The newest [thing] in batteries is the availability of products online by specialty battery Web sites,” says Elliott Alexander, president of Miami-based Micropower Battery Co which runs Web site Microbattery.com. “Online sales are bringing a much broader variety of brands and lower prices to consumers, commonly 50 to 70 percent cheaper than traditional walk-in retail outlets.”