SubscribeCopyright ©2013. All Rights Reserved BNP Media.
Design, CMS, Hosting & Web Development :: ePublishing
Perrigo, the largest manufacturer of over-the-counter drugs for the private label market, has extended its reach into the pet healthcare category with a $160 million purchase of Velcera.
Pet Products Get Spotlight At PLMA Show
If retailers want to bring customers to buy their private label pet food and pet care products, they will have to maintain their price advantage over national brands.
To help promote its Pet Care Pavilion at the PLMA Trade Show in November, the organization emailed out a 60-second TV commercial touting the good work of private labels in the pet care category to retailers and manufacturers.
The following stories were the top 10 most-read items posted to the PLBuyer website during the month of April—and we’ve collected them here for quick and easy review. Click through to read the full stories.
Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.
The May 2013 Issue of Private Label Buyer includes a cover story on deli choices, as well as Category Insights on milk and juice and cheese products. Check it out today!
No brand is immune to crisis.
WILL YOU BE READY?
With access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.
