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Perrigo, the largest manufacturer of over-the-counter drugs for the private label market, has extended its reach into the pet healthcare category with a $160 million purchase of Velcera.
Pet Products Get Spotlight At PLMA Show
If retailers want to bring customers to buy their private label pet food and pet care products, they will have to maintain their price advantage over national brands.
To help promote its Pet Care Pavilion at the PLMA Trade Show in November, the organization emailed out a 60-second TV commercial touting the good work of private labels in the pet care category to retailers and manufacturers.
The following stories were the top 10 most-read items posted to the PLBuyer website during the month of April—and we’ve collected them here for quick and easy review. Click through to read the full stories.
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