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Schenectady, N.Y.-based Price Chopper’s director of corporate brands Mike DeJulio says end cap displays can be an effective and useful tool to promote private label products.
Retailers and suppliers who want consumers to buy sustainable products need to be wary of the price premium attached to those products.
Spring has brought a change in the seasons, and here at PLBuyer, we’re experiencing our own changes.
An annual study from New York-based Ipsos Marketing shows that private label products have been perceived globally as better than national brands each of the past three years, but overall opinions of private label has slipped each year.
The following stories were the top 10 most-read items posted to the PLBuyer website during the month of April—and we’ve collected them here for quick and easy review. Click through to read the full stories.
No brand is immune to crisis.
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