Looking at the list as a whole, private label food categories had total dollar sales of roughly $11.2 billion. 

 Schenectady, N.Y.-based Price Chopper’s director of corporate brands Mike DeJulio says end cap displays can be an effective and useful tool to promote private label products. 

 Kimberly-Clark and Procter & Gamble continue to dominate the disposable baby products category, with 35.4 percent and 33.4 percent, respectively, of all category sales in 2010, according to a March 2011 report from Mintel International Group, Ltd. 

Private label diaper sales are down, but there are some bright spots. The diaper and training pants category did not fare well during the late 2000s recession, and although private label offerings gained market share against the national brands, they face stiffer challenges than private label does in other categories.

Retailers and suppliers who want consumers to buy sustainable products need to be wary of the price premium attached to those products.

An annual study from New York-based Ipsos Marketing shows that private label products have been perceived globally as better than national brands each of the past three years, but overall opinions of private label has slipped each year.