- Baby Non-Food Products
- Baking/Cooking Staples
- Household Products
- Kitchen Products
- Paper Products
- Personal Care
- Pet Products
- RESEARCH & AWARDS
Items Tagged with 'category performance'
Looking at the list as a whole, private label food categories had total dollar sales of roughly $11.2 billion.
Kimberly-Clark and Procter & Gamble continue to dominate the disposable baby products category, with 35.4 percent and 33.4 percent, respectively, of all category sales in 2010, according to a March 2011 report from Mintel International Group, Ltd.
Private label diaper sales are down, but there are some bright spots. The diaper and training pants category did not fare well during the late 2000s recession, and although private label offerings gained market share against the national brands, they face stiffer challenges than private label does in other categories.