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This week, 60 percent of retailers tracked by Chicago-based research firm Market Track exclusively for PLBuyer’s eReport saw decreases in their private label advertising when compared with the corresponding week last year.
Rising fuel prices and strong tobacco sales helped push convenience stores to record sales in 2011, but strong growth of in-store sales provided a boost to the industry, as well.
This week, 8 out of the 14 retailers saw decreases in their private label advertising when compared with a year ago, Market Track exclusively told PLBuyer’s eReport.
Eight out of the 15 retailers saw increase in their Private Label advertising this week when compared to the corresponding week last year, according to research done by Chicago-based research firm Market Track exclusively for PLBuyer’s eReport.
Some retailers need to put more emphasis on touting the lower prices of their private label personal care items.
Kimberly-Clark and Procter & Gamble continue to dominate the disposable baby products category, with 35.4 percent and 33.4 percent, respectively, of all category sales in 2010, according to a March 2011 report from Mintel International Group, Ltd.
Private label diaper sales are down, but there are some bright spots. The diaper and training pants category did not fare well during the late 2000s recession, and although private label offerings gained market share against the national brands, they face stiffer challenges than private label does in other categories.
Nine of the 14 retailers researched by Chicago-based Market Track saw decreases in their private label advertising this week compared with a year ago, the company exclusively told PLBuyer’s eReport.