PLBuyer magazine is proud to introduce THE conference for today's savvy private label executive: Private Label: the Next Generation, June 5-7, 2012, at the Hilton Chicago.

The time is now to develop, market and merchandise private labels just as CPG's do their brands. Private labels are rapidly evolving from low-price alternatives for shoppers to brands of distinction that draw consumers to your store, and away from your competitors, in today's ultra-competitive food retailing environment.

Learn how you can be on the cutting edge of the next generation of private label, garnering increased sales and new shopper loyalty with your products. Sessions at the conference will center around the three pillars of successful private labels – product development, marketing and merchandising.