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Private Label: The Next Generation

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6/5/12 to 6/7/12
Hilton Chicago
720 S. Michigan
Chicago, IL
United States
Contact: Tracy Kraft

 

PLBuyerPLBuyer magazine is proud to introduce THE conference for today's savvy private label executive: Private Label: the Next Generation, June 5-7, 2012, at the Hilton Chicago.

The time is now to develop, market and merchandise private labels just as CPG's do their brands. Private labels are rapidly evolving from low-price alternatives for shoppers to brands of distinction that draw consumers to your store, and away from your competitors, in today's ultra-competitive food retailing environment.

Learn how you can be on the cutting edge of the next generation of private label, garnering increased sales and new shopper loyalty with your products. Sessions at the conference will center around the three pillars of successful private labels – product development, marketing and merchandising.

Multimedia

Videos

Image Galleries

April 2014 New Non-Food Products

This month's new non-food products include sunscreen bands, makeup remover, lip balm, jumbo cotton balls, healing ointment, and a shelf-management system for better merchandising.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

THE MAGAZINE

Private Label Buyer Magazine

PLB April 2014 cover

April 2014

The April 2014 issue of Private Label Buyer includes articles on Omnichannel, store brand sauces, and more. Check it out today!

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NBB Private Label Foods

Which factors will drive further awareness—and development—of national-brand-better (NBB) private label foods?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

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