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Private Label: The Next Generation

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6/5/12 to 6/7/12
Hilton Chicago
720 S. Michigan
Chicago, IL
United States
Contact: Tracy Kraft

 

PLBuyerPLBuyer magazine is proud to introduce THE conference for today's savvy private label executive: Private Label: the Next Generation, June 5-7, 2012, at the Hilton Chicago.

The time is now to develop, market and merchandise private labels just as CPG's do their brands. Private labels are rapidly evolving from low-price alternatives for shoppers to brands of distinction that draw consumers to your store, and away from your competitors, in today's ultra-competitive food retailing environment.

Learn how you can be on the cutting edge of the next generation of private label, garnering increased sales and new shopper loyalty with your products. Sessions at the conference will center around the three pillars of successful private labels – product development, marketing and merchandising.

Multimedia

Videos

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July 2014 New Food Products

This month’s new food products include coffee, energy bars, healthy pizza for kids, specialty sauces, Greek yogurt dip, gelato, puffed grain snacks, snack seasonings, and much more.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB July 2014 cover

July 2014

The July 2014 issue of Private Label Buyer includes articles on changing retail dynamics as well as category insights on store brand cosmetics and paper products. Check it out today!

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Innovation

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