Category Colonel Awards

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SOI About

What’s at the top of consumers’ carts?

strives to keep retailers in-the-know while showcasing the catalysts driving the private label industry into new directions. Shining a spotlight on these innovators is what brings PLBuyer to recognize the new products that are filling the shopping carts of today’s consumers.

The Category Colonel Awards are all about new products that are emerging as leaders, breaking new ground and pointing us toward the future of the private label industry.

Go to articles about the awards. 

SOI categories
Baby Products
Diapers, Food, Formula, Wipes
Household Products
Batteries, Cleaning, Fragrances, Laundry, Light Bulbs
Bakery/Baked Goods Kitchen Products
Foil, Food/Trash Bags, Plastic Cups/Bowls/Utensils, Wraps
Baking/Cooking Staples
Mixes, Oil, Spices/Seasonings, Sweeteners, Vinegar
Canned, Frozen, Refrigerated, Snacks
Alcoholic, Alternative, Carbonated Soft Drinks, Coffee, Energy, Mixes, Nutritional, Organic, Refrigerated/Shelf-Stable Juices, Smoothies, Sport, Tea, Water
Antacids/Digestive, Cold Remedies, First Aid, Diagnostics, Vitamins/Supplements
Candy Paper Products
Napkins, Tissues, Towels
Cereal Pasta/Rice/Potatoes
Dry, Dry Dinner Mixes, Frozen, Refrigerated
Barbecue Sauce, Ketchup, Mayonnaise, Mustard, Olives, Pickles, Salsa, Syrups
Personal Care
Bath/Body, Cotton, Eye, Feminine, Foot, Hair, Oral, Shaving, Skin
Natural/Shelf-Stable/Specialty Cheese, Eggs, Organic
Pet Products
Food, Supplies
Frozen, Ice Cream, Novelties, Refrigerated
Chips, Cookies, Crackers, Fruit Snacks, Gelatin/Puddings, Nuts/Seeds, Pretzels, Snack/Granola Bars, Trail Mix
Ethnic Foods
Asian, Hispanic, Italian, Kosher
Frozen Foods
Appetizers, Bread/Dough, Breakfast, Meals, Pizza
Jam/Jelly/Preserves, Peanut Butter
Canned, Refrigerated, Frozen

























SOI winners bar

Click here to see the list of winners.

SOI contact

For questions, please contact:

Douglas J. Peckenpaugh




Image Galleries

November 2014 New Food Products

This month's new food products are Flours, crepes, lollipops, several candy items, pancakes, dip, fish, raisins, pizza, almond milk, peanut butter, and a breakfast bowl.


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The November 2014 issue of Private Label Buyer - its last issue - includes articles about the retailer as manufacturer and OTC/healthcare items, as well as category insights on pizza and household goods. Check it out today!

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