- RESEARCH & AWARDS
- CATEGORY REVIEWS
To help promote its Pet Care Pavilion at the PLMA Trade Show in November, the organization emailed out a 60-second TV commercial touting the good work of private labels in the pet care category to retailers and manufacturers.
The emails say that pets prefer private label brands 2 to 1, encouraging retailers to visit the pavilion and meet manufacturers to see the products available, then directing readers to click a link to view the commercial.
The spot features three pets -- a dog and two cats -- with a female narrator talking about pets knowing that they like store brands, whether it's dog food, cat food, or treats and accessories, too. The email closes with information to register for attending or exhibiting at the show.