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AWG Updates Clearly Organic Private Brand

April 29, 2014
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Organic food is heating up. Following the news of H-E-B introducing its new H-E-B Organics line in March and Walmart announcing in April it will carry Wild Oats organic food items, grocery wholesaler Associated Wholesale Grocers has now updated the package design for its Clearly Organic private brand of food and plans to add new products to the line.

Immotion Studios, which was also responsible for the design of Delhaize Group’s Home360 non food private label line, designed the update. The new clean look reflects the clean products within, utilizing color choices found in nature.

“Everything about the Clearly Organic logo and package design created by our expert team says healthy and wholesome,” Immotion Studios writes on its website. “Food styling and photography are prevalent in the package design, with the exception of packages with cutouts that allow shoppers to see the actual product.”
Up to forty existing and new Clearly Organic products have already been released and over the next six months, 150 new products will be added to the Clearly Organic line. The Clearly Organic social media pages will play a big part in announcing these new products and there is a new accompanying website, which includes social media feeds for daily updates on the new Clearly Organic line.

“We are building the Clearly Organic program to satisfy the organic needs of our members and their customers,” explained Greg Oldright, VMC executive director in a press release. “Within the next 12-18 months, the Clearly Organic label will be represented throughout the grocery and perishable departments. This comprehensive organic offering will position our members to be competitive and profitable in their market areas.”




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