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Target's Simply Balanced Store Brand in Made to Matter Collection

April 10, 2014
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Target has rolled out yet another grouping of exclusive products to its stores, this time known as the “Made to Matter – Handpicked by Target” collection.

The collection brings together 17 leading natural, organic and sustainable brands, and doesn’t forget to include its store brand Simply Balanced. Target’s Simply Balanced Organic Crunchy Peanut Butter was featured in the Made to Matter Launch video.

While the collection includes all the products currently offered at Target by participating brands, each brand features at least one new exclusive item only available at the mass merchandiser. Target often includes exclusive versions of the national brands it carries. Method for example, was first offered at Target and today, while it is a booming national brand, the retailer still offers the product in scents only available Target.

Made to Matter products span the baby, beauty and personal care, grocery, healthcare and household product categories. National brands include Annie’s Homegrown, Burt’s Bees, Chobani, Clif Bar & Company, Ella’s Kitchen, EVOL, Horizon Organic, Hyland’s, Kashi, Method, Plum Organics, Seventh Generation, SheaMoisture, Vita Coco, Yes To and Zarbee’s Naturals.

There will be more than 120 new and limited-time exclusive Made to Matter products available, both in the products’ usual aisles and as part of specialized collection displays.

New Made to Matter products will be added throughout spring and summer, with the complete collection available by September 2014.



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