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Loblaw's Joe Fresh to Expand Globally

February 21, 2014
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On the heels of news that Topshop is expanding in the US, Joe Fresh announced its plans for international expansion Thursday.

The affordable fashion brand, owned by Canadian grocer Loblaw Cos., has signed three separate partnership agreements that bring the brand into 23 new countries. The agreements cover key growth markets in the Middle East, North Africa, Europe and South Korea.

"These first international agreements signify an important milestone for Joe Fresh as we build on the strong foundation we've established at home in Canada. We continue to evolve the brand forward and I'm thrilled to see Joe Fresh grow into a global brand, developing on the success we have had in the United States since launching there in 2011," said Joe Mimran, creative director of Joe Fresh, in a press release.

Mimran founded Joe Fresh in 2006 in partnership with Loblaw, growing to currently more than 340 retail locations across Canada. The brand has since expanded into the US with six freestanding stores in New York, including a flagship location on Fifth Avenue, and is sold in over 650 J.C. Penney stores across the United States.

The fashion label offers men's, women's and children's apparel, in addition to Joe Fresh Beauty cosmetics, in on trend prints and styles at affordable prices.

Fawaz A. Alhokair & Co., based in Riyadh, Saudi Arabia, is the partner for the Joe Fresh expansion into 17 countries in the Middle East, North Africa and Europe including Saudi Arabia, Jordan, Lebanon, Egypt, Morocco, Algeria, Macedonia, Montenegro, Croatia, Bosnia, Kazakhstan, Azerbaijan, Georgia, Belarus, Armenia, Serbia and Spain. The company plans to open at least 96 stores by 2018 in those markets, including 40 in Saudi Arabia alone. The first stores scheduled to open are in Saudi Arabia by summer 2014.

Retail Arabia International, based in Dubai, United Arab Emirates, is the partner for five countries in the Middle East including United Arab Emirates, Kuwait, Qatar, Bahrain, and Oman. The company plans to open at least 15 stores by 2018 including nine in the UAE. The first stores are slated to open in the UAE later this year.

Origin & Co., Ltd., based on Seoul, South Korea, is the partner for South Korea. The company plans to open up to 30 Joe Fresh retail locations in high traffic shopping districts, malls and department stores over the next five years. One of the first units will open in the Lotte World Mall this spring. The company plans to open a flagship store in Seoul later this year.
 

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