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Three Tips for Storm Stock-Up Madness

February 12, 2014
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If you’re a supermarket that watches the weather forecast and prepares ahead of time, this has probably been a good winter. If you’re like the rest of us, the repeated rush of snow preparation may have left you out in the cold, so to speak. These following are three tips to retailers prepping for the impending storm (or in case of, although I hope not, any future storms this winter):

1. Out of it? Put up a sign.


I overheard a woman in Home Depot the other day asking an employee where salt was in the store. His response was that there was no salt thanks to a nationwide shortage. After she asked if they at least had shovels he responded, “maybe by where the shovels are, if there are any left.”


Do your shoppers a favor. You know they need salt and shovels and if you don’t have it, especially due to a supply shortage, why not post a sign in the front of the store to save shoppers and your employees time? (I myself finally realized we could get a shovel on Amazon.com to replace our deteriorated one and pay for one-day shipping to get it here before the storm…sorry brick and mortar stores).

2. Storm end-caps.


Batteries, bottled water, canned food, eggs, milk? You likely know what shoppers are buying when they stock up for a storm from your own analysis. Making these products easily accessible might not get shoppers to buy more in your store, but they’ll appreciate the saved time. Perhaps round up a few store brands (think the makings of pasta or fajita night) and sell them as a “storm kit” for one low price, thus promoting trial of your brands and easing the hassle of busy shopping days on your customers.

3. Get them in early.

It’s likely you’ll hear some possibility of snow a few days in advance before the severity is set. Get shoppers in the store early. This way they stock up even if the snow turns out to be nothing, or if it develops into a massive storm it might help alleviate the crazy rush and take some stress off your employees. Try a Facebook coupon promotion offering a great deal for shopping a few days in advance of the storm and subsequent deals that dwindle in value each day closer to the predicted storm date.
 

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