Private Label Buyer Blog

The Anatomy of a Scoop

April 25, 2013
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When jockeying for competitive advantage in any industry, the ability to mine valuable information—and act quickly and judiciously with that knowledge—often factors directly into the bottom line while building your reputation.

One example of this dedication to cutting-edge news came late in 2012 when PLBuyer was the first to announce CVS’s relaunch of its reformulated 250-plus-SKU Gold Emblem line, which includes nuts, trail mixes, chips, pretzels, dried fruits, candies, cookies, juices, spices, condiments, baking needs and breakfast bars.

As we noted in this story, “CVS To Revamp Gold Emblem, Launch Total Home,” these products were reformulated for improved flavor and feature new packaging. At the same time, we also broke the news about CVS’s new Total Home program, which is consolidating several of its home brands and products.

This hot news item broke on our website back on December 16. Our editorial staff then followed-up with a feature, “CVS Breaks Down New Private Label Plans,” published on January 2, featuring an exclusive interview with CVS Director of Public Relations Erin Pensa , covering the new programs in more depth.

We broke this story well before CVS officially made its announcement on February 21—and, notably, several weeks before the rest of the industry caught up to speed.

 This dedication to the news is a key facet of our editorial mission on this website—and one that I’m proud to highlight. In fact, I recently shot a video in the PLBuyer studio on this very subject. Take a look and let me know what you think. 


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