Private Label Buyer Blog

The Anatomy of a Scoop

April 25, 2013
/ Print / Reprints /
/ Text Size+

When jockeying for competitive advantage in any industry, the ability to mine valuable information—and act quickly and judiciously with that knowledge—often factors directly into the bottom line while building your reputation.

One example of this dedication to cutting-edge news came late in 2012 when PLBuyer was the first to announce CVS’s relaunch of its reformulated 250-plus-SKU Gold Emblem line, which includes nuts, trail mixes, chips, pretzels, dried fruits, candies, cookies, juices, spices, condiments, baking needs and breakfast bars.

As we noted in this story, “CVS To Revamp Gold Emblem, Launch Total Home,” these products were reformulated for improved flavor and feature new packaging. At the same time, we also broke the news about CVS’s new Total Home program, which is consolidating several of its home brands and products.

This hot news item broke on our website back on December 16. Our editorial staff then followed-up with a feature, “CVS Breaks Down New Private Label Plans,” published on January 2, featuring an exclusive interview with CVS Director of Public Relations Erin Pensa , covering the new programs in more depth.

We broke this story well before CVS officially made its announcement on February 21—and, notably, several weeks before the rest of the industry caught up to speed.

 This dedication to the news is a key facet of our editorial mission on this website—and one that I’m proud to highlight. In fact, I recently shot a video in the PLBuyer studio on this very subject. Take a look and let me know what you think. 


You must login or register in order to post a comment.



Image Galleries

October 2014 New Food Products

This month's new food products are seasonings, Greek yogurt dip, seaweed snack, mushrooms, candy, shredded cheese, chocolate, broth, ice cream bars, salad topper, and wine.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB October 2014 cover

October 2014

The October 2014 issue of Private Label Buyer includes new perspectives on produce, as well as category insights on pasta, rice, and potatoes. Check it out today!

Table Of Contents Subscribe

Private Label Segments

Which segment of private label will see the biggest growth over the next year?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

PLB Marketplace


facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px