Private Label Buyer Blog

Biggest Stories Of 2012

January 4, 2013

So we might think back to 2012 and remember some of the more memorable moments in private label, but what did you think were the most important stories of the year? What did you come to our website and read time and again?

As it turns out, the announcement of our Top 35 list in October’s issue was the dominant top story of the year. With Walmart as the leader again in our list, but Kroger making a dramatic run toward the top spot, the Top 35 list was far and away the most-read story all year long.

In the second spot was our series of stories following the future of Supervalu, which announced this summer it would be considering sales of some or part of the company as it transitioned to a new CEO and expanded its flagship private label line, Essential Everyday.

Third on the list was Kroger’s move into single-cup coffee. Coming just as the patent for Green Mountain Coffee’s K-cup was expiring, private label’s push into single-cup coffee was one of the big market moves in the final quarter of 2012. Kroger, Safeway, Supervalu, and even specialty retailers such as Dunkin Donuts all have rolled our private label versions of the K-cup.

Fourth was the new packaging look at Walmart’s Great Value line, an exclusive story that we reported on just before Thanksgiving. Fifth was an early season story, the six private label trends to watch in 2012, as we reported on in our December 2011 issue.

At the sixth spot was Family Dollar promoting Tammy DeBoer to head up its private brands division following the departure of Mary Rachide. DeBoer since has been promoted, and Family Dollar is conducting a search for her replacement as the head of the division.

Seventh was the presentation of our Design Excellence Awards from the PLMA Show in November. Eighth was our July cover story on private label thriving overseas. Ninth was the report from the PLMA’s annual yearbook showing private label sales rising again in 2011, and 10thwas a report from Accenture on how national brands could combat the threat posted by private label success.

But along with the top stories of the year, a few stories from the past remained popular with readers and viewers as well. Our Top 35 list from 2011, our Top 30 list from 2010, and our Top 25 list from 2008 were among the top five stories culled from the archives, along with a 2010 feature on Dollar General and another feature from that year on Target.

The moral of the story? You want to know who the biggest retail players in our industry are, and what they are doing with their private label programs. Good thing you continue to come to the right place for all the latest information, the most current news, the insight and expert analysis that you simply can’t find anywhere else.

Thanks for reading along and making 2012 another great year at PLBuyer. And if you’ve looked at our extensive interview with CVS on its latest private label plans, you know that we’re not resting on any of our laurels in 2013. 



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