Private Label Buyer Blog

PLBuyer's Blog
PLBuyer's new blog will bring you the news, insights, and opinions about the private label industry that only the editors of PLBuyer can bring. Follow along and stay abreast of all the important moves in private label.

Keurig’s 2.0 Fail

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Private label brands are paying licensing fees to have compatibility with the Keurig 2.0, but many rightly call the new system restrictive of consumer freedom. 


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Zenput Explains Mobile App

By Jamie Grill-Goodman
PLBuyer speaks with Zenput about the private label implications of its mobile application, which provides a robust solution to increase compliance and retail execution in stores.
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IDDBA Trend Takeaways—Retailer Branding Through Value

By Douglas J. Peckenpaugh
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Building value-driven attributes into store brand perishables lines can boost variety and selection, doing much to build shopper loyalty and repeat purchase.


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ALDI and Lidl Seek Private Label and National Brand Balance

By Douglas J. Peckenpaugh
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Every retail dynamic—dialed down to organization, channel, region, current and aspirational shopper demographics, etc.—has an inherently advantageous mix of private label and national brands in every category. But hitting that sweet spot is rarely a result of happenstance—and it rarely stands still.


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‘Buy Theirs, Get Ours Free’

By Douglas J. Peckenpaugh
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In an interesting expansion on trialing tactics, Stop & Shop will again promote its store brands through a “Buy Theirs, Get Ours Free Challenge.” 


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Are You Seeing a World Cup Lift?

By Douglas J. Peckenpaugh
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Promotional opportunities abound whenever the World Cup comes around, and savvy retailers will strategically work their own brands into the mix. 


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AWG Updates Clearly Organic Private Brand

By Jamie Grill-Goodman

Associated Wholesale Grocers has updated the package design for its Clearly Organic private brand of food and plans to add new products to the line. 


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Food Lion Engages Shoppers with Contests

By Jamie Grill-Goodman

Food Lion runs several contests, including one to find new names for its store brand soda flavors. 


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Target's Simply Balanced Store Brand in Made to Matter Collection

By Jamie Grill-Goodman

Target's Simply Balanced store brand is included in its “Made to Matter – Handpicked by Target” collection. 


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Walgreens Launches Private Brand Beauty Magazine

By Jamie Grill-Goodman

For $1.99, shoppers are now able to purchase a store brand beauty magazine, Discover Beauty Within, at Walgreens and Duane Reade stores.


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Multimedia

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September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

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