Private Label Buyer Blog

PLBuyer's Blog
PLBuyer's new blog will bring you the news, insights, and opinions about the private label industry that only the editors of PLBuyer can bring. Follow along and stay abreast of all the important moves in private label.

Zenput Explains Mobile App

By Jamie Grill-Goodman
PLBuyer speaks with Zenput about the private label implications of its mobile application, which provides a robust solution to increase compliance and retail execution in stores.
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IDDBA Trend Takeaways—Retailer Branding Through Value

By Douglas J. Peckenpaugh
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Building value-driven attributes into store brand perishables lines can boost variety and selection, doing much to build shopper loyalty and repeat purchase.


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ALDI and Lidl Seek Private Label and National Brand Balance

By Douglas J. Peckenpaugh
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Every retail dynamic—dialed down to organization, channel, region, current and aspirational shopper demographics, etc.—has an inherently advantageous mix of private label and national brands in every category. But hitting that sweet spot is rarely a result of happenstance—and it rarely stands still.


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‘Buy Theirs, Get Ours Free’

By Douglas J. Peckenpaugh
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In an interesting expansion on trialing tactics, Stop & Shop will again promote its store brands through a “Buy Theirs, Get Ours Free Challenge.” 


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Are You Seeing a World Cup Lift?

By Douglas J. Peckenpaugh
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Promotional opportunities abound whenever the World Cup comes around, and savvy retailers will strategically work their own brands into the mix. 


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AWG Updates Clearly Organic Private Brand

By Jamie Grill-Goodman

Associated Wholesale Grocers has updated the package design for its Clearly Organic private brand of food and plans to add new products to the line. 


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Food Lion Engages Shoppers with Contests

By Jamie Grill-Goodman

Food Lion runs several contests, including one to find new names for its store brand soda flavors. 


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Target's Simply Balanced Store Brand in Made to Matter Collection

By Jamie Grill-Goodman

Target's Simply Balanced store brand is included in its “Made to Matter – Handpicked by Target” collection. 


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Walgreens Launches Private Brand Beauty Magazine

By Jamie Grill-Goodman

For $1.99, shoppers are now able to purchase a store brand beauty magazine, Discover Beauty Within, at Walgreens and Duane Reade stores.


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Wegmans Tops Consumer Reports Survey; Walmart Comes Last

By Jamie Grill-Goodman

What makes or breaks a supermarket for shoppers? Consumer Reports' latest survey reveals what shoppers hate.


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Multimedia

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August 2014 New Food Products

This month’s new food products are organic coffee, hatch green chili tzatziki, cultured soy, kernel cooking oils, snack seasoning, thin Swiss cheese, tea and lemonade blend, crispy fish shapes, mole rojo braising sauce, sausage & cheese pita pocket, and chicken club pizza.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB August 2014 cover

August 2014

The August 2014 issue of Private Label Buyer includes articles on non-food grocery items, as well as category insights on store brand spreads, healthcare, and personal care. Check it out today!

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