Private Label Buyer Blog

PLBuyer's Blog
PLBuyer's new blog will bring you the news, insights, and opinions about the private label industry that only the editors of PLBuyer can bring. Follow along and stay abreast of all the important moves in private label.

ALDI and Lidl Seek Private Label and National Brand Balance

July 7, 2014

Every retail dynamic—dialed down to organization, channel, region, current and aspirational shopper demographics, etc.—has an inherently advantageous mix of private label and national brands in every category. But hitting that sweet spot is rarely a result of happenstance—and it rarely stands still.


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‘Buy Theirs, Get Ours Free’

July 1, 2014

In an interesting expansion on trialing tactics, Stop & Shop will again promote its store brands through a “Buy Theirs, Get Ours Free Challenge.” 


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Are You Seeing a World Cup Lift?

June 20, 2014

Promotional opportunities abound whenever the World Cup comes around, and savvy retailers will strategically work their own brands into the mix. 


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AWG Updates Clearly Organic Private Brand

April 29, 2014

Associated Wholesale Grocers has updated the package design for its Clearly Organic private brand of food and plans to add new products to the line. 


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Food Lion Engages Shoppers with Contests

April 21, 2014

Food Lion runs several contests, including one to find new names for its store brand soda flavors. 


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Target's Simply Balanced Store Brand in Made to Matter Collection

April 10, 2014

Target's Simply Balanced store brand is included in its “Made to Matter – Handpicked by Target” collection. 


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Walgreens Launches Private Brand Beauty Magazine

April 1, 2014

For $1.99, shoppers are now able to purchase a store brand beauty magazine, Discover Beauty Within, at Walgreens and Duane Reade stores.


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Wegmans Tops Consumer Reports Survey; Walmart Comes Last

March 28, 2014

What makes or breaks a supermarket for shoppers? Consumer Reports' latest survey reveals what shoppers hate.


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Walgreens Features Store Brands in Mom’s Cool Things

March 25, 2014

Walgreens has found an intriguing way to promote its store brands online with its new YouTube series. 


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Durham's New Book Showcases Best Private Brands

March 10, 2014

 Christopher Durham’s new book spotlighting the best private brands is a must-have reference for anyone in the private label business. 


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Multimedia

Videos

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July 2014 New Food Products

This month’s new food products include coffee, energy bars, healthy pizza for kids, specialty sauces, Greek yogurt dip, gelato, puffed grain snacks, snack seasonings, and much more.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB July 2014 cover

July 2014

The July 2014 issue of Private Label Buyer includes articles on changing retail dynamics as well as category insights on store brand cosmetics and paper products. Check it out today!

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