Articles by Barbara T. Nessinger

Category Insights: Frozen Store Brand Trend Synergies

Not keeping up with trends can lead to stagnation, and Frozen Foods segments like bread, dough and ice cream are facing their fair share of shifts.
By Barbara T. Nessinger
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A look at select subsets of private label Frozen Foods illustrates the ever-shifting dynamics of shopper preferences for specific types of generally the same foods.


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Natural & Organic Personal Care Branding

By Barbara T. Nessinger
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Natural products are here to stay, and Personal Care products have jumped firmly on that bandwagon.


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Category Insight: Challenges and Champions of Store Brand Healthcare

Private label shows strong performances—and significant promise in several OTC/Healthcare segments.
By Barbara T. Nessinger
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The OTC/Healthcare category includes a tremendous range of products—and shoppers often have a strong preference for private label in these product areas.


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Category Insight: Private Label Personal Care

Analysis of private label Personal Care yields some noteworthy trends.
By Barbara T. Nessinger
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According to IRI, two areas show strong performance—and ongoing potential—for private label within the Personal Care category: male-specific Personal Care products like deodorant and hair color, as well as skin care products like lotions and liquid soaps/sanitizers.


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Category Insights: Paper Products

Category Insight: Unique Private Label Paper

A focus on quality, innovative designs and national-brand-better performance helps private label paper products soar
By Barbara T. Nessinger
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Private label paper products have performed well over the past year, according to IRI, with dollar sales increases from last year in all categories but one—disposable cups—greater than the national brands.


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September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

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