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- RESEARCH & AWARDS
Articles by Nikki Baird
April’s 2014 4-week period that closed on April 20 give a fairly complete glimpse of how private label faired during the Easter holiday shopping period.
The first quarter 2014 has come to a close, and the results are in for private label: a strong start to the year.
In the last week of March, the USDA revised its forecast of consumer prices related to food, anticipating that the relatively low levels of price inflation seen in 2013 would end, and 2014 would see inflation return to more “historical“ levels (as longs as there are no unusual weather events during the major growing season).
Overall, private label had an excellent year. Over the 52-week rolling period, private label share of revenue is up over the prior period, and most of that was achieved by raising prices without losing substantial share in unit sales.
The PLBuyer Index for the 4 weeks ending December 1, 2013 hit 103.9, up from 102.2. Private label share of revenue was up slightly, to 17.4 percent. Revenue was up 1.8 percent for national brands, but was up 2.3 percent for private label.
The total store PLBuyer Index is at 102.2 for the 52 weeks ending November 3, 2013.
Frozen, HBC and General Merchandise are three categories worth watching closely during 2014 on the PLBuyer Index.
We’re in the midst of the winter holidays, so it’s that time of year to start looking back at the year behind us in anticipation of what the next year will bring.
For the four weeks ending September 8, 2013, the PLBuyer Index climbed to 101.6, up from last month’s rating of 99.7 (a score of 100.0 translates as a flat market).