Articles by Nikki Baird

Private Label and Price Parity

After our latest period of analysis closed, we were given a comprehensive view of the first half of 2014.
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PLBuyer Index: Cautious Moves and More Rollercoaster Rides

HBC posts some incremental progress while private label faces questions about consistency.

Our most-recent 4-week period closed on June 15, providing our first hints into the summer season and private label’s opportunities.


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PLBuyer Index: Big-Picture Private Label Strength

Bakery’s back, Edible and Frozen are slipping, but the big picture’s still rosy for private label.

The May 2014 4-week period closed on May 19, providing early insight into spring and a view into private label’s health as the school year began to come to a close.


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PLBuyer Index: Days of Moderation and Balance

Rapid growth slows somewhat possibly indicating the beginning of a period of moderation

April’s 2014 4-week period that closed on April 20 give a fairly complete glimpse of how private label faired during the Easter holiday shopping period.


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Private Label Bakery and Deli Shine

We see a strong start for the first quarter of 2014 - particularly for Bakery and Deli.

The first quarter 2014 has come to a close, and the results are in for private label: a strong start to the year.


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PLBuyer Index

PLBuyer Index: Private Label and Looming Food Price Increases

Retailers are poised to make higher price increases than national brands, but will inflation hamper or help?

In the last week of March, the USDA revised its forecast of consumer prices related to food, anticipating that the relatively low levels of price inflation seen in 2013 would end, and 2014 would see inflation return to more “historical“ levels (as longs as there are no unusual weather events during the major growing season).


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PLBuyer Index

2014's Private Label Early Winners and Losers

Private label and national brands raised prices, with private label showing a greater relative increase - and share of units did not fall.
As we settle into 2014, we turn the corner on the first complete year of the PLBuyer Index; our first reported period ended back in February 24, 2013.  

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PLBuyer Index

Holiday Brand Massacre or Private Label’s Big Price Move?

Private label excelled in 2013, but ends the year with a whimper.

Overall, private label had an excellent year. Over the 52-week rolling period, private label share of revenue is up over the prior period, and most of that was achieved by raising prices without losing substantial share in unit sales.


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Turkey or Toast: How Private Label Fared for Thanksgiving

The PLBuyer Index is up, and the last period was one of the best of the year.

 The PLBuyer Index for the 4 weeks ending December 1, 2013 hit 103.9, up from 102.2. Private label share of revenue was up slightly, to 17.4 percent. Revenue was up 1.8 percent for national brands, but was up 2.3 percent for private label. 


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PLBuyer Index

Our Seasonal Non-Edible Rollercoaster

Insight into pricing strategies helps make sense of the seasonal swings we’re seeing in Non-Edible store brand products.

The total store PLBuyer Index is at 102.2 for the 52 weeks ending November 3, 2013.


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October 2014 New Food Products

This month's new food products are seasonings, Greek yogurt dip, seaweed snack, mushrooms, candy, shredded cheese, chocolate, broth, ice cream bars, salad topper, and wine.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB October 2014 cover

October 2014

The October 2014 issue of Private Label Buyer includes new perspectives on produce, as well as category insights on pasta, rice, and potatoes. Check it out today!

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Private Label Segments

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