Articles by Jim Wisner

Focus on Digital

Will We Burst the Store Brand Bubble?

Store brands have seen breathtaking growth in recent years. In 2012, sales surpassed $108 billion and unit share climbed over 21 percent, according to PLMA and Nielsen.


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Focus on Digital

Store Brand Tactics for Social Media

Store brand manufacturers are at a disadvantage in reaching the consumer. What to do?

 In a recent interview with The Wall Street Journal, Procter & Gamble CEO A. G. Lafley said his company is now spending upward of 35% of its marketing budget on social and digital media—a whopping $1.5 billion!  


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Focus on Digital

Who to Watch: The Best Store Brand Digital Marketers

Which retailers really understand how to maximize private label promotions through new media?


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Focus on Digital: Down the Road

What Are Customers Saying About Your Private Brand?

Do your customers talk about you outside your own social pages? Probably.

For years, if you wanted to find out about what your customers were thinking you could use the traditional research methods – mostly surveys and focus groups. And you could hire some panels for new products.


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Focus on Digital

Mobile and digital deals everywhere, but where are private brands?

During several presentations this past year I have asked everyone in the audience under age 45 to raise their hands in response to two questions. First, “Do you subscribe to a daily newspaper?” And next, “Do you read the food ads and coupon inserts to choose where to shop and what to buy?”


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October 2014 New Food Products

This month's new food products are seasonings, Greek yogurt dip, seaweed snack, mushrooms, candy, shredded cheese, chocolate, broth, ice cream bars, salad topper, and wine.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB October 2014 cover

October 2014

The October 2014 issue of Private Label Buyer includes new perspectives on produce, as well as category insights on pasta, rice, and potatoes. Check it out today!

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Private Label Segments

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