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Articles by Jim Wisner
Everyone wants to know “what’s next.” When it comes to private label, you can usually look overseas for answers. This is particularly true for social and digital marketing, as retailers in Europe and elsewhere have begun to create new and innovative digital experiences for their shoppers.
Omnichannel is one of the hottest topics in retail today. Econsultancy describes it as “an integrated sales experience that melds the advantages of physical stores with the information-rich experience of online shopping.”
As we escape the cold, wintery doldrums of February, March brings the promise of spring, warmer weather and the unshakable grip of one of America’s greatest pastimes: the office March Madness pool.
Just when we thought we were beginning to understand the online retail experience, it is evolving again.
Until recently, product packaging hadn’t really changed much. Some visual branding and information that described what you were buying was all that was fit to print.
Bill Gates once said, “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.”
Store brands have seen breathtaking growth in recent years. In 2012, sales surpassed $108 billion and unit share climbed over 21 percent, according to PLMA and Nielsen.
In a recent interview with The Wall Street Journal, Procter & Gamble CEO A. G. Lafley said his company is now spending upward of 35% of its marketing budget on social and digital media—a whopping $1.5 billion!
Which retailers really understand how to maximize private label promotions through new media?