Jim Wisner

 Jim Wisner is founder and president of Wisner Marketing Group, Inc. He has over 30 years of experience in the food and drug industry. He served as a vice president at Jewel Food Stores, Shaw’s Supermarkets, Topco Associates and Willard Bishop Consulting before starting Wisner Marketing Group in 1999. 

ARTICLES

Focus on Digital: Connecting With Convenience

By Jim Wisner
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In comparison to other retailers, C-stores have a unique set of challenges. Although the channel has grown over the last few years, it faces pressure from the low prices of dollar stores and the wider assortments of drug chains.


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Take Two and 'Like' Me in the Morning

By Jim Wisner
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For most shoppers, a lot of the products they buy are choices—no one needs a pint of ice cream. However, when it comes to health care, many products fall under the scope of “needs.”


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Focus on Digital

What Digital Looks Like Overseas

By Jim Wisner
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Everyone wants to know “what’s next.” When it comes to private label, you can usually look overseas for answers. This is particularly true for social and digital marketing, as retailers in Europe and elsewhere have begun to create new and innovative digital experiences for their shoppers.


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Making Store Brands 'Special'

By Jim Wisner
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Why not have the best of both worlds?


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Cover Story

Omnichannel: The New Path to Purchase

Omnichannel poses multiple challenges—and significant opportunities for private label.
By Jim Wisner and Jon Wisner
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Omnichannel is one of the hottest topics in retail today. Econsultancy describes it as “an integrated sales experience that melds the advantages of physical stores with the information-rich experience of online shopping.”


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Focus on Digital: Madness Can Be a Sane Choice For Engaging Promotions

By Jim Wisner
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As we escape the cold, wintery doldrums of February, March brings the promise of spring, warmer weather and the unshakable grip of one of America’s greatest pastimes: the office March Madness pool.


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Focus on Digital: Why Store Brand Retail Should Go Mobile

By Jim Wisner
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Just when we thought we were beginning to understand the online retail experience, it is evolving again.


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Focus on Digital

Dawn of the Virtually Unlimited Package

By Jim Wisner
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Until recently, product packaging hadn’t really changed much. Some visual branding and information that described what you were buying was all that was fit to print.


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Focus on Digital

Where Technology Is Leading Private Label

By Jim Wisner
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Bill Gates once said, “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.”


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Focus on Digital

Will We Burst the Store Brand Bubble?

By Jim Wisner
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Store brands have seen breathtaking growth in recent years. In 2012, sales surpassed $108 billion and unit share climbed over 21 percent, according to PLMA and Nielsen.


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Multimedia

Videos

Image Galleries

September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

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