Articles by Douglas J. Peckenpaugh

The Calculus of Coffee

 We continue to capitalize on niche product segments, but the grand-slam home run comes from products that can capably multitask across numerous segments of our society.

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Doug's Drift

It’s a Branded World of Private Label

Although I’ve covered food in some respect for 20 years now, I’ve exclusively dedicated the last decade-plus to food’s life after harvest – the infinitely varied forms product manufacturers, chefs and others in the edible world lend to food ingredients en route to appeasing our ever-shifting dietary needs and desires.

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Private Label Cereals Beat National Brands in Taste Test

Market Pantry Frosted Shredded Wheat from Target and Great Value Raisin Bran from Walmart beat national brands in a recent Consumer Reports test.
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Cover Story

Destination Walgreens

Through its new and revitalized private label lines – and its combined Well Experience and flagship store concepts – Walgreens is smartly positioned to cater to the multifaceted needs of today’s consumer.

Walgreens, based in Deerfield, Ill., is the largest drug retailer in the United States. And once the company completes the second step of its transaction with multinational health and beauty group Alliance Boots, it will become the largest drug retailer in the world.

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Doug's Drift

Crafting Your Private Label Tale

The history of food fascinates me – and, quite often, these culinary tales are continually written as retailers, suppliers, chefs, product developers, the media, and other influencers play with foods in new ways on any given day.

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Doug's Drift

Awaken To New Opportunities

Although the breakfast cereal market maintains a strong perennial presence, sales have remained flat for years, and consumption continues to decline.

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Cover Story: Private Label Deli

Expanding Our Deli Horizons

Retailers bring sophistication to private label offerings, making deli departments into a destination.

For an increasing range of food-savvy consumers, the days of approaching the supermarket deli with a mindset of simply “1 pound of sliced ham, 1 pound of sliced turkey, half-pound of sliced American cheese, 1 pound of potato salad” have started drifting into mere memory.

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Doug's Drift

Unified Vision

Back in March, Wendell Pierce – known for his acting roles on HBO’s Treme and The Wire – opened the first of several planned Sterling Farms grocery stores in his native New Orleans, a chain that will complement his Sterling Xpress convenience stores; both fall under the umbrella of Sterling Fresh Foods, LLC.

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Evaluate the Difference at PLB 360

One unique aspect of the upcoming PLB 360 Conference that will generate significant buzz is the side-by-side evaluation of private label products and their equivalent branded alternatives.

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The ability to mine valuable information, and quickly act on it, often spells success in this industry.

The Anatomy of a Scoop


When jockeying for competitive advantage in any industry, the ability to mine valuable information—and act quickly and judiciously with that knowledge—often factors directly into the bottom line while building your reputation.

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Image Galleries

November 2014 New Food Products

This month's new food products are Flours, crepes, lollipops, several candy items, pancakes, dip, fish, raisins, pizza, almond milk, peanut butter, and a breakfast bowl.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB November 2014 cover

November 2014

The November 2014 issue of Private Label Buyer - its last issue - includes articles about the retailer as manufacturer and OTC/healthcare items, as well as category insights on pizza and household goods. Check it out today!

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