Articles by Douglas J. Peckenpaugh

Doug's Drift

Big-Picture Branding

Retailers are quickly evolving into more than just a means to an end—well beyond simple transaction—and the captivating aspect of that picture is lifestyle branding.


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Store Brand Soup Trends

Soup is poised for a rebound, but which product formats and characteristics will drive private label growth?


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Category Insights: Growing Frozen Store Brand Appetizer Sales

Ethnic, upscale and healthier products help differentiate the range of available frozen store brand appetizers.

According to the September 2013 “Frozen Food Market” report from Transparency Market Research, the global frozen food market is projected to reach $293.75 billion by 2019, up from $224.74 billion in 2012.


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The 2014 Category Colonel Awards—New & Improved!

Those of us who make the retail world our home are more than familiar with the product tagline, “New & Improved!” The eye-catching phrase quickly grabs shopper attention as an indicator of change. But the degree of difference between old and new can land anywhere on the reformulation spectrum, from minor tweaks to a complete product overhaul.


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PLBuyer Names Whole Foods 2014 Retailer of the Year

PLBuyer, the authority on private label business, has named Whole Foods Market its 2014 Retailer of the Year.


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Cover Story

Store Brand Packaging Strategies

The right packaging choice is integral to galvanizing private label product success - and branding.

Never underestimate the importance of packaging in private label. It’s often the first point of communication with shoppers, relaying a vital brand identity—a valid point regardless of the respective tier of private label, from value to national brand equivalent (NBE) and national brand better (NBB).


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Category Insights: Refrigerated

Hot Trends from the Cold Case

Prepared entrées, soups and sandwiches help retailers compete with restaurants, while refrigerated sides, sauces and more offer points of differentiation from their shelf-stable counterparts.

The prepared foods segment promises great things for retail in the coming years.


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Trader Joe’s Vintage Ale—King of Private Label Beer

I love winter for many reasons, but as a devoted follower of the “better beer” scene, a key highlight is the annual release of Trader Joe’s Vintage Ale. This is private label done extremely well.


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Cover Story

Store Brand Beverage Trends

Beverage innovation related to K-cup concept extensions, upscale cold-pressed juices, sparkling waters, and next-generation sodas pose multiple opportunities for private label.

Once you move beyond the biggest revenue-driving beverage categories for private label—milk and water—a diverse playing field of opportunity opens itself to new degrees of innovation.


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Category Insights: Pizza

Private Brand Pizza Inspirations

Retailers will find pizza inspiration in today’s competitive foodservice market—as well as in the products foodservice companies bring to the freezer case.

Multiple retail food categories perpetually jockey for position with foodservice, striving to communicate the merits of providing a restaurant-style experience at home while saving money. Few products face this proposition as acutely as frozen pizza.


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Multimedia

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November 2014 New Food Products

This month's new food products are Flours, crepes, lollipops, several candy items, pancakes, dip, fish, raisins, pizza, almond milk, peanut butter, and a breakfast bowl.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB November 2014 cover

November 2014

The November 2014 issue of Private Label Buyer - its last issue - includes articles about the retailer as manufacturer and OTC/healthcare items, as well as category insights on pizza and household goods. Check it out today!

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Private Label Segments

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