Articles by Douglas J. Peckenpaugh

Category Insights: Refrigerated

Hot Trends from the Cold Case

Prepared entrées, soups and sandwiches help retailers compete with restaurants, while refrigerated sides, sauces and more offer points of differentiation from their shelf-stable counterparts.
By Douglas J. Peckenpaugh
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The prepared foods segment promises great things for retail in the coming years.


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Trader Joe’s Vintage Ale—King of Private Label Beer

By Douglas J. Peckenpaugh
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I love winter for many reasons, but as a devoted follower of the “better beer” scene, a key highlight is the annual release of Trader Joe’s Vintage Ale. This is private label done extremely well.


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Cover Story

Store Brand Beverage Trends

Beverage innovation related to K-cup concept extensions, upscale cold-pressed juices, sparkling waters, and next-generation sodas pose multiple opportunities for private label.
By Douglas J. Peckenpaugh
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Once you move beyond the biggest revenue-driving beverage categories for private label—milk and water—a diverse playing field of opportunity opens itself to new degrees of innovation.


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Category Insights: Pizza

Private Brand Pizza Inspirations

Retailers will find pizza inspiration in today’s competitive foodservice market—as well as in the products foodservice companies bring to the freezer case.
By Douglas J. Peckenpaugh
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Multiple retail food categories perpetually jockey for position with foodservice, striving to communicate the merits of providing a restaurant-style experience at home while saving money. Few products face this proposition as acutely as frozen pizza.


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Doug's Drift

Original Store Brand Content is King

By Douglas J. Peckenpaugh
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We live in the Information Age. As the name of this heady period of human existence plainly indicates, at its core is the publication and consumption of information brought to the masses via all available media—radio, broadcast and cable television, movies, books, newspapers, magazines, etc.—but particularly through our exponentially expanding online and digital realm.


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PLMA 2013—A Private Label Powerhouse

By Douglas J. Peckenpaugh
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 I’ve been gathering copious amounts of information, refining my takes on trends and soaking up as much as I can from the collective powerhouse of private label during PLMA 2013. 


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Cover Story

The Top 10 Trends in Private Label

Several targeted approaches to product development—including natural, storytelling, nostalgia and more—will help feed private label’s growth across a diverse set of food and non-food categories over the next year and beyond.
By Douglas J. Peckenpaugh
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What is your private brand’s story?


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Doug's Drift

Private Label's Big Show

By Douglas J. Peckenpaugh
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The annual PLMA Show is taking place November 17–19 in the shadow of the great city of Chicago in Rosemont, Ill.


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Cover Story

Top 35 Private Label Retailers

U.S. retail giant Walmart again leads the private brand pack on our exclusive annual Top 35 list—one that saw some significant shifts.
By Douglas J. Peckenpaugh
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The private label business in the United States continues to accelerate, growing in diversity and focus. While consolidation ever changes the look of the playing field, U.S. retailers clearly see the strength in promotion and development of their store brands.


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Doug's Drift

Success Through Simplicity

By Douglas J. Peckenpaugh
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Diversity is often unintentionally associated with complexity in the execution of retail product development and/or branding.


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September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

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