Articles by Douglas J. Peckenpaugh

Doug's Drift

Keeping Private Label Ahead of the Curve

By Douglas J. Peckenpaugh
No Comments

An instrumental factor in continually driving private label business forward is maintaining the current base of store brand shoppers cultivated through the years, while expanding that base as economic conditions improve.


Read More
Doug's Drift

Private Label & National Brands - Can't We All Just Get Along?

By Douglas J. Peckenpaugh
No Comments

Retail has seen significant change in the emphasis placed by retailers and consumers on private label.


Read More

Category Insights—Store Brand Breakfast Is Served

When it comes to breakfast, private label hasn’t been resting on its laurels—but innovation must continue in order to see more category penetration.
By Douglas J. Peckenpaugh
No Comments

The morning meal remains a hotly contested segment in food today, with restaurants and retailers continually battling for more share of stomach.


Read More

Retailer of the Year: Whole Foods Market

Whole Foods, the 2014 PLBuyer Retailer of the Year, continues to make unprecedented moves in its private labels and overall branding, fueling growth.
By Douglas J. Peckenpaugh
No Comments

Whole Foods Market might only currently sit at No. 30 on the PLBuyer Top 35 Private Label Retailers list, but this landmark retailer continues to make moves that will add significant momentum to its business—most notably in the areas of private label and overall retailer branding.


Read More
Doug's Drift

Big-Picture Branding

By Douglas J. Peckenpaugh
No Comments

Retailers are quickly evolving into more than just a means to an end—well beyond simple transaction—and the captivating aspect of that picture is lifestyle branding.


Read More

Store Brand Soup Trends

By Douglas J. Peckenpaugh
No Comments

Soup is poised for a rebound, but which product formats and characteristics will drive private label growth?


Read More

Category Insights: Growing Frozen Store Brand Appetizer Sales

Ethnic, upscale and healthier products help differentiate the range of available frozen store brand appetizers.
By Douglas J. Peckenpaugh
No Comments

According to the September 2013 “Frozen Food Market” report from Transparency Market Research, the global frozen food market is projected to reach $293.75 billion by 2019, up from $224.74 billion in 2012.


Read More

The 2014 Category Colonel Awards—New & Improved!

By Douglas J. Peckenpaugh
No Comments

Those of us who make the retail world our home are more than familiar with the product tagline, “New & Improved!” The eye-catching phrase quickly grabs shopper attention as an indicator of change. But the degree of difference between old and new can land anywhere on the reformulation spectrum, from minor tweaks to a complete product overhaul.


Read More

PLBuyer Names Whole Foods 2014 Retailer of the Year

By Douglas J. Peckenpaugh
One Comment

PLBuyer, the authority on private label business, has named Whole Foods Market its 2014 Retailer of the Year.


Read More
Cover Story

Store Brand Packaging Strategies

The right packaging choice is integral to galvanizing private label product success - and branding.
By Douglas J. Peckenpaugh
No Comments

Never underestimate the importance of packaging in private label. It’s often the first point of communication with shoppers, relaying a vital brand identity—a valid point regardless of the respective tier of private label, from value to national brand equivalent (NBE) and national brand better (NBB).


Read More

Multimedia

Videos

Image Galleries

September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

Table Of Contents Subscribe

Private Label Segments

Which segment of private label will see the biggest growth over the next year?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

PLB Marketplace

STAY CONNECTED

facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px