Articles by Douglas J. Peckenpaugh

Are You Seeing a World Cup Lift?

By Douglas J. Peckenpaugh
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Promotional opportunities abound whenever the World Cup comes around, and savvy retailers will strategically work their own brands into the mix. 


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The Story Behind Coffee

By Douglas J. Peckenpaugh
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One of the tools retailers can use in their brand-building is by relating select details of the coffee product’s back story, aspects that make it unique and add value, helping quench shoppers’ thirst for farm-to-table product knowledge.


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Category Colonel Awards

The Best New Private Label Products

The winners of the 2014 Category Colonel Awards are leaders in their respective categories, setting the pace for the future of the industry.
By Douglas J. Peckenpaugh
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The winners of the 2014 Category Colonel Awards—which now focuses exclusively on new products, both those newly available to retailers and products that are on the shelf—read like a “best of” list of today’s industry trends. Natural. Wholesome. Nutritious. Gourmet. Indulgent. Ethnic. Convenient.


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Defining Specialty Foods

By Douglas J. Peckenpaugh
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Mike Post, director of retail sales for Trailblazer Foods, dishes on what differentiates "traditional" from "specialty" with an eye toward private label interest.


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Specialty Grocery Branding

The specialty grocery channel grows increasingly competitive as sales skyrocket.
By Douglas J. Peckenpaugh
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Specialty grocery stores operating in gourmet, natural and organic product areas—and typically a tactical combination of all three—continue to capture more retail market share.


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The Editors' Table

By Douglas J. Peckenpaugh
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Years ago, the first time my wife offered me a peanut-butter-filled pretzel from Trader Joe’s, I initially hesitated… I love peanut butter, and I love pretzels, but together?


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Category Insight: Private Label Bakery Rising

By Douglas J. Peckenpaugh
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Baked goods are alive and well in retail, but distinct factors are driving individual segments.


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Doug's Drift

Strategic Investments in Private Label

By Douglas J. Peckenpaugh
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You’ve likely already noticed that we’ve been busy here at PLBuyer—as I’m sure you’ve also been busy, since the private label industry continues to mature and folks across the board are continually sharpening their private label tactical approaches.


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Private Label Cheese Makes its Mark

By Douglas J. Peckenpaugh
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Select aspects of product positioning can help private label continue to slice into a greater share of the cheese market, including highlighting state of origin and quality metrics.


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Retail Branding Through Foodservice

In-store foodservice provides a distinct opportunity to bolster retailer branding - and drive revenue growth.
By Douglas J. Peckenpaugh
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Retailers today have begun to morph into lifestyle-based extensions of their shoppers—they aspire to become regular destinations, meeting myriad needs, and are evolving into brands themselves.


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Multimedia

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September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

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