Articles by Douglas J. Peckenpaugh

Doug's Drift

Private Label & National Brands - Can't We All Just Get Along?

April 1, 2014

Retail has seen significant change in the emphasis placed by retailers and consumers on private label.


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Category Insights—Store Brand Breakfast Is Served

When it comes to breakfast, private label hasn’t been resting on its laurels—but innovation must continue in order to see more category penetration.
March 1, 2014

The morning meal remains a hotly contested segment in food today, with restaurants and retailers continually battling for more share of stomach.


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Retailer of the Year: Whole Foods Market

Whole Foods, the 2014 PLBuyer Retailer of the Year, continues to make unprecedented moves in its private labels and overall branding, fueling growth.
March 1, 2014

Whole Foods Market might only currently sit at No. 30 on the PLBuyer Top 35 Private Label Retailers list, but this landmark retailer continues to make moves that will add significant momentum to its business—most notably in the areas of private label and overall retailer branding.


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Doug's Drift

Big-Picture Branding

March 1, 2014

Retailers are quickly evolving into more than just a means to an end—well beyond simple transaction—and the captivating aspect of that picture is lifestyle branding.


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Store Brand Soup Trends

February 25, 2014

Soup is poised for a rebound, but which product formats and characteristics will drive private label growth?


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Category Insights: Growing Frozen Store Brand Appetizer Sales

Ethnic, upscale and healthier products help differentiate the range of available frozen store brand appetizers.
February 3, 2014

According to the September 2013 “Frozen Food Market” report from Transparency Market Research, the global frozen food market is projected to reach $293.75 billion by 2019, up from $224.74 billion in 2012.


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The 2014 Category Colonel Awards—New & Improved!

February 3, 2014

Those of us who make the retail world our home are more than familiar with the product tagline, “New & Improved!” The eye-catching phrase quickly grabs shopper attention as an indicator of change. But the degree of difference between old and new can land anywhere on the reformulation spectrum, from minor tweaks to a complete product overhaul.


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PLBuyer Names Whole Foods 2014 Retailer of the Year

January 8, 2014

PLBuyer, the authority on private label business, has named Whole Foods Market its 2014 Retailer of the Year.


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Cover Story

Store Brand Packaging Strategies

The right packaging choice is integral to galvanizing private label product success - and branding.
January 2, 2014

Never underestimate the importance of packaging in private label. It’s often the first point of communication with shoppers, relaying a vital brand identity—a valid point regardless of the respective tier of private label, from value to national brand equivalent (NBE) and national brand better (NBB).


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Category Insights: Refrigerated

Hot Trends from the Cold Case

Prepared entrées, soups and sandwiches help retailers compete with restaurants, while refrigerated sides, sauces and more offer points of differentiation from their shelf-stable counterparts.
January 2, 2014

The prepared foods segment promises great things for retail in the coming years.


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Multimedia

Videos

Image Galleries

April 2014 New Non-Food Products

This month's new non-food products include sunscreen bands, makeup remover, lip balm, jumbo cotton balls, healing ointment, and a shelf-management system for better merchandising.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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THE MAGAZINE

Private Label Buyer Magazine

PLB April 2014 cover

April 2014

The April 2014 issue of Private Label Buyer includes articles on Omnichannel, store brand sauces, and more. Check it out today!

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NBB Private Label Foods

Which factors will drive further awareness—and development—of national-brand-better (NBB) private label foods?
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