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Articles by Douglas J. Peckenpaugh
The morning meal remains a hotly contested segment in food today, with restaurants and retailers continually battling for more share of stomach.
Whole Foods Market might only currently sit at No. 30 on the PLBuyer Top 35 Private Label Retailers list, but this landmark retailer continues to make moves that will add significant momentum to its business—most notably in the areas of private label and overall retailer branding.
Retailers are quickly evolving into more than just a means to an end—well beyond simple transaction—and the captivating aspect of that picture is lifestyle branding.
Soup is poised for a rebound, but which product formats and characteristics will drive private label growth?
According to the September 2013 “Frozen Food Market” report from Transparency Market Research, the global frozen food market is projected to reach $293.75 billion by 2019, up from $224.74 billion in 2012.
Those of us who make the retail world our home are more than familiar with the product tagline, “New & Improved!” The eye-catching phrase quickly grabs shopper attention as an indicator of change. But the degree of difference between old and new can land anywhere on the reformulation spectrum, from minor tweaks to a complete product overhaul.
PLBuyer, the authority on private label business, has named Whole Foods Market its 2014 Retailer of the Year.
Never underestimate the importance of packaging in private label. It’s often the first point of communication with shoppers, relaying a vital brand identity—a valid point regardless of the respective tier of private label, from value to national brand equivalent (NBE) and national brand better (NBB).
The prepared foods segment promises great things for retail in the coming years.
I love winter for many reasons, but as a devoted follower of the “better beer” scene, a key highlight is the annual release of Trader Joe’s Vintage Ale. This is private label done extremely well.