Articles by Douglas J. Peckenpaugh

Private Label Coffee Insight for C-Stores

By Douglas J. Peckenpaugh
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Coffee can often prove a crucial product offering in getting shoppers away from the gas pump and into the store.


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The Editors' Table: September 2014

By Jamie Grill-Goodman and Douglas J. Peckenpaugh
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I am not a soda drinker—unless, of course, I’m out of the country.


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Private Eye: Freshly Baked Private Brands

Our secret shoppers seek to find if their local retailers' private label bakery products are a great value - or half-baked ideas.
By Douglas J. Peckenpaugh
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Each month, we send our secret shoppers out to investigate the prices and promotions of several U.S. retailers and report how each store’s private label brands hold up. This month, PLBuyer sent three of its secret shoppers to check out trends in Bakery/Baked Goods.


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Convenience Channel Update

According to NACS (the National Association for Convenience and Fuel Retailing), the U.S. convenience store industry currently consists of over 150,000 stores that account for nearly $700 billion in sales.
By Douglas J. Peckenpaugh
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Apart from 7-Eleven—which maintains a strong national (and international) presence—the C-store channel today is highly regionalized.


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Doug's Drift

'Private Label' vs. 'Store Brand' - What's in a Name?

By Douglas J. Peckenpaugh
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Private label. Store brands. Private brands. Retailer brands. Own brands. Own labels. Even (heaven forbid…) generic.


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Top Cosmetics and OTC/Healthcare Trends

By Douglas J. Peckenpaugh
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Cosmetics and OTC/Healthcare trend insight for future private label product development ideas.


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Drug Channel Update

Pivotal private label moves by the top three chain drug stores charts pathways for future growth.
By Douglas J. Peckenpaugh
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Last year’s Top 35 Private Label Retailers list included the top three drug store chains in the United States: CVS, Walgreens and Rite Aid. CVS took the highest position at No. 4, with estimated 2012 private label sales of $21.4 billion.


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The Editors' Table: August 2014

By Douglas J. Peckenpaugh
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When it comes to Personal Care, once I find a product I like, I stick with it—for a long time. For as long as I can remember, I bought one kind of national brand razor and cartridges.


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Private Eye: Frozen Store Brand Competition Heats Up

Our investigations into private label vs. national brand ice cream and novelties show strong price sensitivity, while frozen breads/dough has room to grow.
By Douglas J. Peckenpaugh
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In order to provide a real-world look inside vital and emerging private label categories, every month we deploy secret shoppers across the country to compare prices and investigate the real-world promotional and merchandising tactics retailers are employing to drive shopper interest and sales.


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Category Insight: Store Brand Spreads

Specialty products and attributes drive spreads sales.
By Douglas J. Peckenpaugh
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The Spreads category has begun to see more diversity, with a nice selection of products beginning to appear at drug and dollar stores, as well as the usually solid grocery channels.


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Multimedia

Videos

Image Galleries

September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

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