Rich Mitchell - Perishables Buyer

A trade publications editor for two decades, Rich Mitchell has been reporting on perishables since 2004. He previously was editor-in-chief of Meat & Deli Retailer and Refrigerated & Frozen Foods Retailer. Mitchell has a journalism degree from the University of South Carolina.


Future Bright In Private Label Perishables

December 20, 2012

The private label perishables arena is not so private anymore. With more retailers leveraging store brands as they seek to increase margins and differentiate their offerings from those of competitors, private label selections are becoming increasingly prominent in an expanding number of outlets.

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Retailer Profiles

A Local Connection

November 30, 2012
Harris Teeter’s strategy for standing out centers on merchandising quality perishables from nearby suppliers. 

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Not Your Common Joe

October 31, 2012

Trader Joe’s is seeking to standout in a crowded perishables landscape by merchandising a wide mix of high-quality selections. 

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Perishables Spotlight

Pizza Persists

October 4, 2012

Despite sales declines, retailers are keeping pizza in the merchandising spotlight.

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A Big Impact

October 4, 2012
Giant Food is a popular perishables destination, but the chain faces challenges in competing against the increasingly prominent specialty and price-oriented operators.
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An Attractive Alternative

September 13, 2012
Costco Wholesale Corp. is enhancing its perishables to further spur grocery activity.
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A Texas Two-Step

July 5, 2012
H.E. Butt Grocery Co. is leveraging price and freshness to lure shoppers to its H-E-B outlets.
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A Fresh Food Fanatic

May 4, 2012
Wegmans Food Markets Inc. is mastering the merchandising of prepared foods.
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On Target

April 11, 2012
Target Corp. is becoming a more active marketer of fresh foods. Analysts say the mass-merchandiser is headed in the right direction, but challenges to success remain.
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To Your Health

March 26, 2012

Wellness-oriented shoppers are becoming a more potent buying power.  Experts describe how to best attract, and merchandise to, the sector.

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Image Galleries

July 2014 New Food Products

This month’s new food products include coffee, energy bars, healthy pizza for kids, specialty sauces, Greek yogurt dip, gelato, puffed grain snacks, snack seasonings, and much more.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB July 2014 cover

July 2014

The July 2014 issue of Private Label Buyer includes articles on changing retail dynamics as well as category insights on store brand cosmetics and paper products. Check it out today!

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