Articles by Jamie Grill-Goodman

Private Eye: OTC/Healthcare

Our secret shoppers review OTC /Healthcare products at drug and mass merchandiser retailers and find significant savings.

Each month, PLBuyer sends its secret shoppers out to investigate the prices and promotions of several U.S. retailers and report back on how each store’s private label brands hold up.


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Consumers Clamor for Multipurpose Private Label Cleaners

Convenient store brand cleaners that "do-it-all" may win over consumers.

Today’s consumer continues to seek out convenient cleaning products that not only multitask, but provide quick cleanups, such as disposable wipes—while they continue to move away from products designed for labor-intensive cleaning


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Following The Buzz

An Ode to Store Brands

As an editor, your career can sweep you from writing about one subject to the next in an instant’s notice.


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Warehouse/Club Update

The top three warehouse/club stores in the United States show varying degrees of private label strength as overall growth continues.

While some consumers might write off household shopping as one more errand to squeeze into their busy day, warehouse club stores thrive on offering their shoppers “the thrill of the hunt,” turning otherwise-routine shopping trips into treasure hunts for bulk bargains.


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PLMA's Store Brands Reality Trade Show Preview

PLMA's Store Brands Reality Trade Show will take place November 16–18 at the Rosemont Convention Center in Rosemont, Ill.

It’s that time of year again. No, not Thanksgiving—although the private label industry has much to give thanks for this year per Nielsen Company, which reports U.S. supermarket store brand unit market share has hit 23.4 percent, with dollar share now at 19.4 percent and total U.S. store brands sales surpassing $112 billion.


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Private Eye: Store Brand Household Sweep

Our secret shoppers compare Household Products at their local drug, mass merchandiser and grocery retailers.

Each month, PLBuyer sends its secret shoppers out to investigate the prices and promotions of several U.S. retailers and report how each store’s private label brands hold up.


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Category Insight: Pasta/Rice/Potatoes

With pasta and rice already in most pantries across America, the trick for private label is to develop sound strategies to make products stand out.

Stocked in cabinets and pantries across the country, dry goods, such as pasta and rice, are staple items in the American diet. Such high consumption leads consumers to seek out affordable options, which is where private label products step in and offer shoppers their desired savings.


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Spotlight Store Brands with Retail-Ready Packaging

PLBuyer interviewed Sergio Morales, director brand development, Georgia-Pacific Corrugated to explain how retail-ready packaging can help store brand products stand out. 


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Following The Buzz

Perfect Solutions for Imperfect Produce

We talk a lot about creating the perfect package in the private label industry, but when it comes to produce, the product itself often is the package.


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Nielsen Q&A: Increasing Store Brand Penetration Among Hispanics

Hispanics display the most positive attitudes toward store brands among U.S. ethnic groups. Nielsen shares insights on the Hispanic consumer with PLBuyer.


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Multimedia

Videos

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November 2014 New Food Products

This month's new food products are Flours, crepes, lollipops, several candy items, pancakes, dip, fish, raisins, pizza, almond milk, peanut butter, and a breakfast bowl.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB November 2014 cover

November 2014

The November 2014 issue of Private Label Buyer - its last issue - includes articles about the retailer as manufacturer and OTC/healthcare items, as well as category insights on pizza and household goods. Check it out today!

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