Articles by Chris Freeman

Target Preparing Threshold Launch

As Target announced recently that it posted its 11thconsecutive quarter of positive same-store sales, it prepared analysts for the launch of its latest private brand, Threshold.

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Ralcorp Pasta President Departing

St. Louis-based Ralcorp Holdings Inc. announced that American Italian Pasta Company President Walter George will leave the company June 30 after the pasta business is moved into a single center-store private brand food business as part of a companywide restructuring.

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Analyst Expects Strong Showing From Walmart

Planet Retail's Global Research Director Natalie Berg said in a preview of Walmart's second-quarter earnings release Thursday that the world's largest retailer was expected to continue to show growth in sales and earnings.

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Premium Private Label On Canada's Horizon

A Euromonitor International analysis last month of the private label landscape in Canada found that premium and super-premium lines are expanding rapidly in the country and are expected to continue to blossom for the next two to three years.

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Walmart Launches Premium PL Pet Food

Bentonville, Ark.-based Walmart announced this week that it would roll out its first ultra premium dry dog food brand in stores, Pure Balance.

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Retailers, Suppliers Surveyed For PLMA Preview

As part of its coverage of the PLMA annual show in Chicago this November, PLBuyer  is asking retailers and suppliers to tell the magazine what it expects and hopes to see at the Donald E. Stephens Convention Center in Rosemont.

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Accenture Lays Out Playbook To Beat Private Label

In a report based on its 2012 Store Brand Survey, released earlier this summer, New York, N.Y.-based market research group Accenture details the ways that consumer packaged goods companies can win their battles against private label products, a battle that Accenture’s survey showed was tipping in favor of retailers’ brands.

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Dean Foods To Spin Off WhiteWave

Dallas, Texas-based Dean Foods said Tuesday that it planned to spin off its WhiteWave Foods division with an IPO scheduled for the New York Stock Exchange by the end of the year.

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Exclusive: Winn-Dixie, Food Lion See Significant Decreases In PL Promotions

This week, eight out of the 15 retailers tracked by Chicago-based research firm Market Track exclusively for PLBuyer’s eReport saw decreases in their private label advertising when compared with the corresponding week last year.

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CVS Says PL Penetration Steady In Quarter

CVS Chief Financial Officer Dave Denton told analysts on a conference call Tuesday that the drug chain’s private label penetration remained steady during a strong second quarter for the company.

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Image Galleries

November 2014 New Food Products

This month's new food products are Flours, crepes, lollipops, several candy items, pancakes, dip, fish, raisins, pizza, almond milk, peanut butter, and a breakfast bowl.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB November 2014 cover

November 2014

The November 2014 issue of Private Label Buyer - its last issue - includes articles about the retailer as manufacturer and OTC/healthcare items, as well as category insights on pizza and household goods. Check it out today!

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