Chris Freeman

Chris Freeman

Chris Freeman, former editor of PLBuyer magazine, started at PLBuyer in 2012 after spending more than 20 years in newspaper and magazine publishing, most recently as the business editor for a newspaper and B-to-B magazine in the Chicago suburbs. He graduated with a communications degree from the University of Akron and can be found cheering on his beloved Chicago Blackhawks throughout the winter months.

ARTICLES

Category Insights: Diapers and More

Disposable Diapers

The private label disposable diapers category shows growth as quality improves and shoppers continue to seek out diaper deals.

Which diaper brands parents elect to buy might be more up to their babies, surmised after the trial and error of seeking out which brands work for each child, but the recession brought on parents’ search for affordable options first, which has benefited private label brands in the subsequent years since.


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Category Insights: Baking Products

Home Bakers Choosing Private Label

As recession-strapped shoppers made more baked goods at home, they found quality and value in private label products.

When shoppers are looking to bake at home, private label is one of the first places they appear to turn.


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Focus on Retailers: Smart and Final

Smart And Final Revamps Value Tier Brand

Retailer taking advantage of expanded format stores to add private label products.

Smart and Final has been taking advantage of expanded-format stores to add private label products.


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Review - PLMA Yearbook

PLMA Yearbook Shows Slower Growth In 2012

Industry posts record high sales of more than $108 billion.

The private label industry posted record high sales of more than $108 billion in 2012.


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Exclusives - PLB 360 Wrapup

Plenty Of Insights, Action At PLB360

Attendees learn and network at second annual PLBuyer conference.

A look back at the proceedings of PLBuyer’s PLB 360 conference.


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Private Label Suppliers Could Gain Business

Private label manufacturers in the U.S. could have a major opportunity coming their way in the next two years, according to Planet Retail Retail Director Matthias Queck.


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Trace One Hires Bromme As SVP

Trace One announced Wednesday that it hired Michael Bromme as a senior vice president for the company to increase its private label product lifecycle management profile in the U.S.


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Rite-Aid Trims Promotions

Rite-Aid and Walgreens led the way among retailers cutting back on private label promotions last week, according to a report exclusively for PLBuyer’s eReport from Chicago-based market research firm Market Track.


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Weis Markets Launches Latest Price Freeze

Weis Markets this week announced the launch of its 11thround of price freezes, effective in all 164 stores.


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Loblaw To Buy Shoppers Drug Mart

Loblaw announced Monday morning that it would buy Shoppers Drug Mart for $12.4 billion in cash and stock, uniting the largest grocery chain in Canada with the largest drugstore chain.


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October 2014 New Food Products

This month's new food products are seasonings, Greek yogurt dip, seaweed snack, mushrooms, candy, shredded cheese, chocolate, broth, ice cream bars, salad topper, and wine.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB October 2014 cover

October 2014

The October 2014 issue of Private Label Buyer includes new perspectives on produce, as well as category insights on pasta, rice, and potatoes. Check it out today!

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Private Label Segments

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