Jonathan Asher

Jonathan Asher has over 30 years of consumer goods marketing experience and is an executive vice president at Perception Research Services (www.prsresearch.com), a packaging and shopper research firm that conducts over 800 packaging and shopper marketing studies annually. Jonathan is a recognized industry expert and a frequent speaker at marketing, research and design conferences.

ARTICLES

Exclusives: Consumer Survey

Has Private Label’s Power Peaked?

How can retailers improve their private label business, positioning their store brands for renewed growth and consumer interest?

Does an improving economy mean a downturn in private label sales? Not necessarily. However, recent research from Perception Research Services (PRS) suggests some potential softening in select categories after years of steady growth.


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Guest Commentary

One-Stop Shopping Takes a New Turn

Research Shows Consumers Changing Where They Go To Buy Groceries.


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Guest Forum: Buying groceries goes beyond grocery stores

What do Target, CVS, Dollar Tree and Starbucks have in common? These days, they all share the desire to sell groceries.

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Multimedia

Videos

Image Galleries

November 2014 New Non-Food Products

This month's new non-food product are bottles and hair care.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB October 2014 cover

October 2014

The October 2014 issue of Private Label Buyer includes new perspectives on produce, as well as category insights on pasta, rice, and potatoes. Check it out today!

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Private Label Segments

Which segment of private label will see the biggest growth over the next year?
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