Jonathan Asher

Jonathan Asher has over 30 years of consumer goods marketing experience and is an executive vice president at Perception Research Services (www.prsresearch.com), a packaging and shopper research firm that conducts over 800 packaging and shopper marketing studies annually. Jonathan is a recognized industry expert and a frequent speaker at marketing, research and design conferences.

ARTICLES

Exclusives: Consumer Survey

Has Private Label’s Power Peaked?

How can retailers improve their private label business, positioning their store brands for renewed growth and consumer interest?
November 6, 2013

Does an improving economy mean a downturn in private label sales? Not necessarily. However, recent research from Perception Research Services (PRS) suggests some potential softening in select categories after years of steady growth.


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Guest Commentary

One-Stop Shopping Takes a New Turn

November 27, 2012

Research Shows Consumers Changing Where They Go To Buy Groceries.


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Guest Forum: Buying groceries goes beyond grocery stores

March 29, 2012
What do Target, CVS, Dollar Tree and Starbucks have in common? These days, they all share the desire to sell groceries.

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Multimedia

Videos

Image Galleries

July 2014 New Food Products

This month’s new food products include coffee, energy bars, healthy pizza for kids, specialty sauces, Greek yogurt dip, gelato, puffed grain snacks, snack seasonings, and much more.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB July 2014 cover

July 2014

The July 2014 issue of Private Label Buyer includes articles on changing retail dynamics as well as category insights on store brand cosmetics and paper products. Check it out today!

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Innovation

Which private label category is currently seeing the most innovation?
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