A consumer gut check

Consumers are becoming more educated about solutions for gastrointestinal discomfort. Retailers are on the trend, contracting with private label manufacturers of constipation, diarrhea and fiber aids to increase their offerings of PL digestive aids.

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Category review: PL fills void left by national brands

Private label pain remedies, while more often than not simply me-toos to national brands, are feeling no pain these days. Indeed, sales are up as recalls clear shelves of national brands and consumers who try private label find those offerings effective and lower priced than the brands they once bought.

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Making Over the Most Important Meal of the Day

The new consumer, more frugal than American shoppers of the past, is increasingly turning to private label breakfast foods when eating that first meal of the day at home.

“As the economy continues its slow upward march, consumers remain quite conservative,” says Susan Viamari, editor of the monthly Times & Trends at research firm SymphonyIRI Group, Chicago. “And many are telling us that they will continue to embrace the money-saving strategies they have been using even after the economy fully recovers.”

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November 2014 New Non-Food Products

This month's new non-food product are bottles and hair care.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB October 2014 cover

October 2014

The October 2014 issue of Private Label Buyer includes new perspectives on produce, as well as category insights on pasta, rice, and potatoes. Check it out today!

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Private Label Segments

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