ARTICLES

A consumer gut check

By Kelly Shermach
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Consumers are becoming more educated about solutions for gastrointestinal discomfort. Retailers are on the trend, contracting with private label manufacturers of constipation, diarrhea and fiber aids to increase their offerings of PL digestive aids.

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Category review: PL fills void left by national brands

By Kelly Shermach
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Private label pain remedies, while more often than not simply me-toos to national brands, are feeling no pain these days. Indeed, sales are up as recalls clear shelves of national brands and consumers who try private label find those offerings effective and lower priced than the brands they once bought.

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Making Over the Most Important Meal of the Day

By Kelly Shermach
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The new consumer, more frugal than American shoppers of the past, is increasingly turning to private label breakfast foods when eating that first meal of the day at home.

“As the economy continues its slow upward march, consumers remain quite conservative,” says Susan Viamari, editor of the monthly Times & Trends at research firm SymphonyIRI Group, Chicago. “And many are telling us that they will continue to embrace the money-saving strategies they have been using even after the economy fully recovers.”

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September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

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