Articles by Piet Levy

Tactics Watch: A three-pronged approach

March 28, 2012
It’s a common conundrum: food retailers want to maximize private label sales but driving awareness requires marketing time and money.
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Tactics watch: Sign of the times

March 27, 2012
Consumers need guidance for saving money and discovering products at the store.
So show them a sign.
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July 2014 New Food Products

This month’s new food products include coffee, energy bars, healthy pizza for kids, specialty sauces, Greek yogurt dip, gelato, puffed grain snacks, snack seasonings, and much more.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB July 2014 cover

July 2014

The July 2014 issue of Private Label Buyer includes articles on changing retail dynamics as well as category insights on store brand cosmetics and paper products. Check it out today!

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Innovation

Which private label category is currently seeing the most innovation?
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