Articles by Ed Finkel

Slice it up

No matter how you slice it, or maybe because of how you slice it, consumers are buying private label packaged meats at a rapidly rising pace these days.

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Alternative route

The down economy of the past few years has given private label alternative beverage brands a greater foothold among consumers to the point where, today, they’re trying to become permanent alternatives through a mix value and taste.

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Soup sales not so hot

Soup sales declined in 2009 and 2010 after several years of moderate gains, and while the category should continue to grow from 2011 through 2015, which will depend upon countering consumers’ ambivalence about the health effects of packaged soups’ traditionally high sodium content.
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BOLD Promotions Drive Beverage Sales

Energy and sports drinks are seeing big gains while bottled water lags.
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Chumming the Waters

Environmental disasters aside, seafood sales are a rising tide, lifting PL boats along with others. Only canned PL tuna sales are floundering.
Although buffeted somewhat by the BP Gulf Coast oil spill in 2010 and the Japanese earthquake and tsunami earlier this year, the fish and seafood market continues to grow, hitting a new record total U.S. sales of $15.8 billion in 2010.

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There's Dough in PL Pizza

Sales are up but retailers need to keep an eye on price spreads between their PL offerings and national brands to hold onto finicky consumers.
The recession and subsequent slow growth has positively impacted private label pizza from two directions: the usual growth in value plays when the economy slows, combined with a shift from restaurant take-out pizza to grocery store take-and-bake or frozen pizzas. Retailers have leveraged this greater interest by working with their vendors to roll out fresher and more varied options.

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Private label makers of anti-bacterial creams and ointments say their products continue to experience growth in an otherwise flat economy - and the statistics back them up.

Data from SymphonyIRI Group, a Chicago-based market research firm, for the 52 weeks ending June 13, show sales growth of just less than 1 percent for all first aid ointments and antiseptics, as compared with 3.4 percent for private label, which reached approximately $207 million

Average price per unit rose 2 cents for the entire subcategory and 3 cents for private label.

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November 2014 New Non-Food Products

This month's new non-food product are bottles and hair care.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB October 2014 cover

October 2014

The October 2014 issue of Private Label Buyer includes new perspectives on produce, as well as category insights on pasta, rice, and potatoes. Check it out today!

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