Articles by Ed Finkel

Category Review: Cough and Cold

Private Label Productive in Cough-Cold Category

Natural, homeopathic products among future trends to watch.

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Category Review: Juices

Juice Expected to Suffer a Squeeze

Mintel forecasts 26 percent drop in private label juice sales by 2016, before inflation.

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Category Review - Packaged Meat

Where's The Beef?

Packaged meats need fresher ideas to thrive.
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Category Review - Vitamins & Supplements

Vitamin Category Ripe for Private Label

Many categories of private label vitamins and supplements are ripe and ready for growth.
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Category Review: Pizza

Any Way You Slice It

When it comes to private label pizza, expect to see more than just pepperoni and cheese.

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Trend Watch - Ethnic Foods

Distinct Flavor

The internationalization of the American palate has begun to inspire private label offerings in Mexican, Asian, and other ethnic cuisines to compete with established brands.

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Tactics Watch - Sampling

Just a Taste

To help promote trial and awareness of their private labels, more and more retailers are turning to in-store sampling.

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Eye On The National Brands

 Kimberly-Clark and Procter & Gamble continue to dominate the disposable baby products category, with 35.4 percent and 33.4 percent, respectively, of all category sales in 2010, according to a March 2011 report from Mintel International Group, Ltd. 

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Category Review: Diapers & Training Pants

A Saggy Bottom Line

Private label diaper sales are down, but there are some bright spots. The diaper and training pants category did not fare well during the late 2000s recession, and although private label offerings gained market share against the national brands, they face stiffer challenges than private label does in other categories.

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Tactics Watch - Pricing

Price Check

Here’s how to develop a pricing strategy for your private label products that reflects their value without leaving too much profit on the table.
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October 2014 New Food Products

This month's new food products are seasonings, Greek yogurt dip, seaweed snack, mushrooms, candy, shredded cheese, chocolate, broth, ice cream bars, salad topper, and wine.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB October 2014 cover

October 2014

The October 2014 issue of Private Label Buyer includes new perspectives on produce, as well as category insights on pasta, rice, and potatoes. Check it out today!

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Private Label Segments

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