- RESEARCH & AWARDS
- CATEGORY REVIEWS
Articles by Ed Finkel
Natural, homeopathic products among future trends to watch.
Mintel forecasts 26 percent drop in private label juice sales by 2016, before inflation.
When it comes to private label pizza, expect to see more than just pepperoni and cheese.
The internationalization of the American palate has begun to inspire private label offerings in Mexican, Asian, and other ethnic cuisines to compete with established brands.
To help promote trial and awareness of their private labels, more and more retailers are turning to in-store sampling.
Kimberly-Clark and Procter & Gamble continue to dominate the disposable baby products category, with 35.4 percent and 33.4 percent, respectively, of all category sales in 2010, according to a March 2011 report from Mintel International Group, Ltd.
Private label diaper sales are down, but there are some bright spots. The diaper and training pants category did not fare well during the late 2000s recession, and although private label offerings gained market share against the national brands, they face stiffer challenges than private label does in other categories.