ARTICLES

Guest Commentary: The 10 keys to private brand success

March 30, 2012
Dave Nichol, the former president of Loblaws Supermarkets and one of the key visionaries of its highly acclaimed President’s Choice brand, famously talked about the “brand tax” of national brands.

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Guest Commentary: The 10 keys to private brand success

Key No. 9: Market like a national brand
March 30, 2012
Dave Nichol, the former president of Loblaws Supermarkets and one of the key visionaries of its highly acclaimed President’s Choice brand, famously talked about the “brand tax” of national brands. Essentially, Mr. Nichol was referring to all of the marketing related expenses – TV advertising, celebrity endorsements, promotional campaigns, etc. – that added to the cost of its goods, and represented no tangible benefit to the consumer.
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Guest Commentary: The 10 keys to private brand success

March 29, 2012
As mentioned a number of times in this series of the 10 Keys to Private Brand Success, developing a powerful, successful, sustainable portfolio of private brands at retail isn’t an initiative – it’s a way of being.

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Guest Forum: Who's winning, who's losing, and what you can learn

March 29, 2012
Compare to is a promotional slogan used a lot in retail, both literally on store shelves and implied through marketing campaigns. This is a tactic of particular significance in private label, where retailers challenge national brands in their fight to gain shoppers’ respect in terms of price and quality.

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The 10 Keys to Private Brand Success

September 16, 2011
 
It’s pretty much universally accepted that – done right – private label can be a strategic lever for a retailer; it can help differentiate a business from competitors, support a stronger value proposition and, ultimately, drive shopper loyalty.  But beyond looking at the sales and margin reports, how do you know if your program is really maximizing its strategic potential? 

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The 10 Keys to Private Brand Success

August 16, 2011
It’s pretty much universally accepted that – done right – private label can be a strategic lever for a retailer; it can help differentiate a business from competitors, support a stronger value proposition and, ultimately, drive shopper loyalty.  But beyond looking at the sales and margin reports, how do you know if your program is really maximizing its strategic potential? 

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The 10 Keys to Private Brand Success: Key No. 5: Process Engineering

May 12, 2011
If you ever want to break up a party, start talking about process engineering.  It’s just not sexy.  Nor is it particularly exciting.  But it is one of the elements
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The 10 Keys to Private Brand Success: Key No.3: Effective Pricing Strategies

March 16, 2011
Have you heard the expression, “the most expensive lawyer I ever hired was the cheapest lawyer I could find?” Maybe you haven’t, but I’m sure you get the point – value isn’t defined by price alone. This holds especially true for private brands, a fact that leads us to the third key to private brand success – Effective Pricing Strategies.

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PRODUCT QUALITY MANAGEMENT

January 12, 2011
Dollar stores will expand, and other retailers will build out their store brands to compete.
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Multimedia

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July 2014 New Food Products

This month’s new food products include coffee, energy bars, healthy pizza for kids, specialty sauces, Greek yogurt dip, gelato, puffed grain snacks, snack seasonings, and much more.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB July 2014 cover

July 2014

The July 2014 issue of Private Label Buyer includes articles on changing retail dynamics as well as category insights on store brand cosmetics and paper products. Check it out today!

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