Articles by Jordan Brandes

Looking to the Far East

The development of private label foods and grocery items is still very much a work in progress across Asia.

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Six private label trends to watch in 2012

Where will the private label action be in 2012? What factors will impact how much private label you sell and to whom? PLBuyer consulted with industry experts and looked in its editors’ collective crystal ball to put together the following predictions and trends you need to know if you want to grow your private label sales and profits in 2012.
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Walk Down the Aisle: Drinking in the beverage aisle

Retailers show an inconsistent strategy in marketing their private label beverage aisle offerings, report PLBuyer’s secret shoppers. Of the six stores chosen throughout the country for our secret shopper visits, no one element of in-store marketing was present in all the stores.
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The Eco-Friendly Future

In an ever-changing market, anticipating trends can give retailers a competitive edge. That’s certainly true in the world of eco-friendly packaging where consumers increasingly are coming to expect packaging that does the minimal harm to their environment. 
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Shame on You Trader Joe's, Where's the Zucchini?

I was hungry last night. Even though my apartment in the city is surrounded by restaurants, I was craving something different, unique and homemade. My first instinct was to go to my local supermarket located around the corner from my place but the produce they had available wasn’t in the best condition. Naturally my next instinct was to go to the Trader Joe’s that had opened a block away a few months earlier.
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Walk Down The Aisle: Non-Food Groceries

Retailers must put more emphasis into on-shelf comparisons for private label non-food items. Read what else PLBuyer's secret shoppers found that can help you improve your PL sales.
 
Retailers must put more of a focus on promoting non-food items both in-store and on the shelves, report PLBuyer’s secret shoppers. Of the three stores visited across the country by our secret shoppers this month, none had on-shelf price comparisons and only one had any kind of in-store private label advertising in the non-food aisle of the store.

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SKU Rationalization

Running a store is like building a good baseball team. A lot of people, or in this case, products, try out but not everyone makes the cut. That is where SKU rationalization comes into play. An analytical process, SKU (stock-keeping unit) rationalization determines which items need to be added, removed or kept on the shelves.

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Flexing into the Future

Flexible packaging is moving into new private label categories, offering retailers more ways to attract consumer attention on-shelf.

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A Walk Down the Aisle- Deli

Retailers are not using price tag comparisons between their private label deli case products and deli case national brands, report PLBuyer’s secret shoppers. Of the four stores chosen throughout the country for our secret visits, only one carried price tag comparisons in the deli case between private label and branded items.
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Tactics Watch: Brand Tiering

A spat of private label introductions in early 2010 signal that retailers are diversifying their private label portfolios with new tiers that go beyond their traditional national brand equivalent offerings.

If you plan to join the rush, consider: How large does the line need to be? What will be the price points in relation to brand competitors? How does your company create a buzz about the new tier among consumers?

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October 2014 New Food Products

This month's new food products are seasonings, Greek yogurt dip, seaweed snack, mushrooms, candy, shredded cheese, chocolate, broth, ice cream bars, salad topper, and wine.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB October 2014 cover

October 2014

The October 2014 issue of Private Label Buyer includes new perspectives on produce, as well as category insights on pasta, rice, and potatoes. Check it out today!

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