Articles by Lynn Celmer

Tasty Tidbits

By Lynn Celmer
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Whether they imagine themselves nibbling antipasto in Italy, munching on zakuski in Russia or tasting tapas in Spain, one thing is certain, consumers want their private label frozen snack and appetizer flavor profiles to span the globe.
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NRF: Retail's 100th Anniversary Celebration: Day 2

By Lynn Celmer
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Being that this is the 100th anniversary of the NRF show, I began to ponder what retail was like back in 1911 or even earlier. So, I did a little research to find out.
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NRF: Retail's 100th Anniversary Celebration: Day 1

By Lynn Celmer
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It's been a very encouraging sight to see so many people attending the opening day of the National Retail Federation (NRF) show Sunday, Jan. 9 at the Jacob K. Javits Convention Center
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RETAILERS GETTING IT RIGHT WITH HISPANICS

By Lynn Celmer
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Selling to Hispanics means knowing the tastes and marketing messages that will connect with the Hispanic subgroups in your area. 
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Breaking the Mold

By Lynn Celmer
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t used to be that if your friends or family came to visit and you bought store brand products, it would be embarrassing and you’d try to hide them; just as you’d try to keep your crazy old Uncle Louie out of sight somewhere in the back of the house while you entertained in the living room.


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Know Your Customer, Know Yourself

By Lynn Celmer
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As shoppers have become more value-conscious, many retailers have gotten much more serious about improving their private brand offerings, Mary Rachide, Family Dollar’s divisional vice president of private brands, tells PL Buyer Managing Editor Lynn Celmer. The discount retailer has undertaken significant efforts to better understand its customers and reposition its private brand program to stay on top of the game.
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A Golden Alternative

By Lynn Celmer
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With consumers becoming increasingly concerned about health and wellness, a myriad of opportunities are unfolding for retailers of private label alternative beverages.
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SHE WORKS HARD FOR THE MONEY

By Lynn Celmer
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As the new Managing Editor of PL Buyer, I’d like to take this time to introduce myself. My career in publishing started at Gatehouse Media, a chain of newspapers serving the western suburbs of Chicago.

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GIVE ME A D, VITAMIN D THAT IS

By Lynn Celmer
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The potential for a severe cold/flu season this year means good news for the sales of vitamins and supplements. With a number of consumers cutting back on some household items due to tightening budgets, concerns over missing work days has many turning to vitamins and supplements to ward off sickness.

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The Chain Gang

By Lynn Celmer
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For many of the larger chain drugstores selling diverse private label offerings this year, the mantra has been go big or go home. Several chains have rolled out new private label product lines in an effort to innovate and bring more customers through their doors.

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Multimedia

Videos

Image Galleries

September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

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