Articles by Lynn Celmer

Lynn's Lowdown

It’s June already! It’s hard to believe that the year is half over. That’s because everyone here at PLBuyer moves at lightning speed. In fact, as I write this letter, I have recently returned from the National Association of Chain Drug Stores (NACDS) annual meeting held in Arizona, and am less than a week away from the Efficient Collaborative Retail Marketing (ECRM) private brand health & beauty care event in Florida. 

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Private Eye

Is the New Consumer Still Out There?

While many consumers turned to private label during the economic downturn, it’s up to retailers to keep them coming back for more.
No matter who you ask or which research study you read, widespread consensus surfaces that constraint and resourcefulness are the new norms in grocery shopping. Given the still less-than-robust economy, a tight consumer credit market and sluggish consumer confidence, Americans have changed the way they shop.

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Trend Watch: Social Media

Social media is changing how consumers interact with brands and retailers. That spells a huge opportunity for retailers to incorporate a social media strategy into their private label marketing.
More and more food retailers are actively embracing social media and using it to connect with customers and share information about products.

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Lynn's Lowdown

Even as the economy shows signs of improving, it seems that cost-conscious shoppers are still turning to private label products. So, as a retailer, there is no better time to ramp up your marketing efforts and persuade more customers to try – and stick with – your PL products.

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The ABCs of Reaching Gen X and Gen Y with Private Label

Younger consumers are poised to lead the economic recovery. Retailers need to adapt their private label plans and approaches to appeal to them. To do that, first learn their shopping habits and their wants.

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Lynn's Lowdown

I can remember distinctly as a child watching programs on television and seeing commercials for particular toys that really made me want to bug my parents to buy them for me. Unfortunately, one rule in our household was that my mother would never buy me anything that I told her I saw on TV.

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Walk Down The Aisle- Baked Goods

Food retailers have some work to do when it comes to displaying and marketing their private label baked goods. Read what else PLBuyer secret shoppers found that can help you improve sales of your baked goods.

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Shoppers tend to complain about how long it takes to get in and out of a supermarket. But now, thanks to new technologies, waiting in long lines, aimlessly wandering the aisles only to find their favorite item out of stock, and even bringing a wallet to the store could soon become a thing of the past.

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Lynn's Lowdown

Just as Texans seem to love their H-E-B and New Yorkers seem to show love for Duane Reade, Floridians seem to have a special place in their hearts for Publix.

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It used to be that if your friends or family came to visit and you bought store brand products, it would be embarrassing and you’d try to hide them; just as you’d try to keep your crazy old Uncle Louie out of sight somewhere in the back of the house while you entertained in the living room.

But Publix, one of the first supermarket chains in the Southeast, is changing the way people feel about private label goods. In fact, it’s been said that some Floridians have even been spotted shopping at Walmart with their reusable Publix shopping bags because they want to be known as Publix shoppers - it’s considered a status symbol of sorts.

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Image Galleries

November 2014 New Food Products

This month's new food products are Flours, crepes, lollipops, several candy items, pancakes, dip, fish, raisins, pizza, almond milk, peanut butter, and a breakfast bowl.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB November 2014 cover

November 2014

The November 2014 issue of Private Label Buyer - its last issue - includes articles about the retailer as manufacturer and OTC/healthcare items, as well as category insights on pizza and household goods. Check it out today!

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