Articles by Lynn Celmer

Merchandising Report - Healthcare

Hungry For Health

Each month, PLBuyer brings you a different Merchandising Report, which will give you a snapshot of private label ads and key facts for a particular category or product segment.

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Lynn's Lowdown

Your Time To Shine

The time has arrived. PLBuyer’s first conference has finally arrived. Are you attending?

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Private Brand Strategy Starts With Knowing Your Customer, Speaker Says

It’s important to understand the lifestyles of those your serve and how they view themselves, Sam Mayberry, vice president, private brands at Eden Prairie, Minn.-based Supervalu told attendees during his keynote address Thursday at PLBuyer’s conference, Private Label: The Next Generation, at the Hilton Chicago.

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Exclusive: Retailers Continue To See Decreases In PL Advertising

The majority of retailers saw decreases in their private label advertising this week when compared with a year ago, Market Track exclusively told PLBuyer’s eReport.

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Exclusive: Majority Of Retailers See Declines in PL Promotions

Nine out of 14 top retailers saw decreases in their private label advertising this week when compared compared with a year ago, Market Track exclusively told PLBuyer’s eReport.

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Exclusive: Drugstore Chains See Significant Increases In PL Promotions

Eight out of the 15 retailers saw increase in their Private Label advertising this week when compared to the corresponding week last year, according to research done by Chicago-based research firm Market Track exclusively for PLBuyer’s eReport.

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Special Report - The Hot List: Foods

The Hot List: May 2012

Looking at the list as a whole, private label food categories had total dollar sales of roughly $11.2 billion. 

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A Walk Down the Aisle - Personal Care

Getting Personal

Some retailers need to put more emphasis on touting the lower prices of their private label personal care items. 

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Lynn’s Lowdown

Your Attention Please

Only one more month until PLBuyer’s inaugural private label conference, Private Label: The Next Generation. The event is being held from June 5-7 at the Hilton in Chicago, and in case you haven’t registered yet, get on over to and do it now.

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Retailers Need To Look Outside Of Just Private Brands To Succeed

It’s important for retailers to look beyond just private brands to be successful, Suzy Badaracco, president, Culinary Tides, Inc. told attendees at the Private Brands Summit at the FMI show in Dallas on Wednesday.

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Image Galleries

November 2014 New Food Products

This month's new food products are Flours, crepes, lollipops, several candy items, pancakes, dip, fish, raisins, pizza, almond milk, peanut butter, and a breakfast bowl.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB November 2014 cover

November 2014

The November 2014 issue of Private Label Buyer - its last issue - includes articles about the retailer as manufacturer and OTC/healthcare items, as well as category insights on pizza and household goods. Check it out today!

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Private Label Segments

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