Articles by Lynn Celmer

Exclusive: Walmart Displays Maximum Increase In Its PL Promotions

By Lynn Celmer
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This week, nearly 70 percent of retailers tracked by Chicago-based research firm Market Track exclusively for PLBuyer’s eReport saw decreases in their private label promotions when compared with the corresponding week last year.


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Exclusive: 70 Percent Of Retailers See Decreases In PL Promotions

By Lynn Celmer
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This week, nearly 70 percent of retailers tracked by Chicago-based research firm Market Track exclusively for PLBuyer’s eReport saw decreases in their private label advertising when compared with the corresponding week last year.


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Exclusive: Kmart Sees Over 100 Percent Jump In PL Promotions

By Lynn Celmer
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This week, nine out of 14 retailers tracked by Chicago-based research firm Market Track exclusively for PLBuyer’s eReport saw decreases in their private label advertising when compared with the corresponding week last year.


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A Walk Down the Aisle - Beverages

What to Drink?

By Lynn Celmer and PLBuyer Secret Shoppers
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The beverage aisle continues to be a very innovative category, especially when it comes to private label products.


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Lynn's Lowdown

Reflecting Back

By Lynn Celmer
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Whether you call them private labels, private brands, store brands, consumer brands, own brands or something else, we were talking about them at our first conference held last month at the Hilton in Chicago.


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Exclusive: Majority Of Retailers Continue To Decrease PL Promotions

By Lynn Celmer
One Comment

This week, the majority of retailers tracked by Chicago-based research firm Market Track exclusively for PLBuyer's eReport decreased their private label advertising when compared with the corresponding week last year.


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Cover Story - Chain Drugstores

Prescription for Success

By Lynn Celmer
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From expanding their presence into fresh to connecting consumers with their private brands via social media, chain drugstores have been up to quite a bit in the past year.


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Exclusive: Majority Of Retailers See Decreases In PL Promotions

By Lynn Celmer
No Comments

This week, nine out of the 15 retailers tracked saw decreases in their private label advertising when compared with the corresponding week last year, according to data provided by Market Track exclusively for PLBuyer's eReport.


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Exclusive: Kmart Sees Almost 100 Percent Increase In PL Promotions

By Lynn Celmer
No Comments

This week, eight out of the 14 retailers saw decreases in their private label advertising when compared withthe corresponding week last year, according to data provided by Market Track exclusively for PLBuyer's eReport.


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A Walk Down the Aisle - Deli

Meat the Truth

By Lynn Celmer and PLBuyer Secret Shoppers
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Our PLBuyer secret shoppers were a bit confused and didn’t find a lot of private label choices when it came to deli items.


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Multimedia

Videos

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September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

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