Articles by Lynn Celmer

Cover Story

PLB Top 35 Private Label Retailers 2012

By Lynn Celmer and Paula Rosenblum
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Walmart once again is at the top of PLBuyer’s annual list of the largest North American retailers of private label food and grocery items. 


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A Walk Down the Aisle - Frozen Foods

Chill Out

By Lynn Celmer
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The frozen food aisle seems to be lacking a bit when it comes to private label these days. Read what else our secret shoppers found that can help you sell more PL frozen items. 


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Lynn's Lowdown

Design Contest, Top Retailers On Mind

By Lynn Celmer
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As we were working on this issue of PLBuyer, we were also preparing to host the second annual PLBuyer Design Excellence Awards for private label packaging.


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PLBuyer Announces Top 35 Private Label Retailers

By Lynn Celmer and Paula Rosenblum
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Welcome to PLBuyer’s annual ranking of the largest sellers of private label food and grocery items in North America. As always we have strive to bring you information you can’t find anywhere else. For this year’s list, we once again partnered with Retail Systems Research, a widely recognized retail research company.


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Lynn's Lowdown

Quality Time

By Lynn Celmer
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How many times have we seen articles or sat through presentations about how important it is for retailers to work with private label suppliers to ensure product quality? More than a few.
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Exclusive: Only A Third Of Retailers See Decreases In PL Promotions

By Lynn Celmer
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This week only a third of retailers tracked by Chicago-based research firm Market Track exclusively for PLBuyer’s eReport saw decreases in their private label promotions when compared with the corresponding week last year.


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Exclusive: Walmart Sees Big Decline In PL Promotions

By Lynn Celmer
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This week seven out of 15 retailers tracked by Chicago-based research firm Market Track exclusively for PLBuyer’s eReport saw decreases in their private label promotions when compared withthe corresponding week last year.


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Cover Story - Anatomy of PL Branding

Anatomy of Private Label Branding

By Lynn Celmer
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Like the human body, when it comes to private label branding, there are many parts and pieces that need to work together to function properly.
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Special Report - National Brand Update

Keeping Pace With National Brands

By Lynn Celmer
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It’s always a good idea for private label retailers to keep an eye on what the national brands are doing. Here’s a look at new national brand products and what we may see from the national brands in the future.
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Lynn's Lowdown

Do You Have What It Takes?

By Lynn Celmer
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It’s that time of year again. Entries are open for the PLBuyer Design Excellence Awards.
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Multimedia

Videos

Image Galleries

September 2014 New Food Products

This month's new food products include cane sugars, barbeque sauce, condiments in squeeze bottles, cinnamon snack seasoning, and jalapeno tzatziki, ice cream, herb toasts, corn puffs, instant coffee, coconut water, and a water enhancer.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB September 2014 cover

September 2014

The September 2014 issue of Private Label Buyer includes a convenience channel update, as well as category insights on frozen store brand trends and health and beauty items. Check it out today!

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