Articles by Lynn Celmer

Cover Story

PLB Top 35 Private Label Retailers 2012

October 12, 2012

Walmart once again is at the top of PLBuyer’s annual list of the largest North American retailers of private label food and grocery items. 

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A Walk Down the Aisle - Frozen Foods

Chill Out

October 12, 2012

The frozen food aisle seems to be lacking a bit when it comes to private label these days. Read what else our secret shoppers found that can help you sell more PL frozen items. 

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Lynn's Lowdown

Design Contest, Top Retailers On Mind

October 12, 2012

As we were working on this issue of PLBuyer, we were also preparing to host the second annual PLBuyer Design Excellence Awards for private label packaging.

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PLBuyer Announces Top 35 Private Label Retailers

October 1, 2012

Welcome to PLBuyer’s annual ranking of the largest sellers of private label food and grocery items in North America. As always we have strive to bring you information you can’t find anywhere else. For this year’s list, we once again partnered with Retail Systems Research, a widely recognized retail research company.

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Lynn's Lowdown

Quality Time

September 13, 2012
How many times have we seen articles or sat through presentations about how important it is for retailers to work with private label suppliers to ensure product quality? More than a few.
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Exclusive: Only A Third Of Retailers See Decreases In PL Promotions

September 5, 2012

This week only a third of retailers tracked by Chicago-based research firm Market Track exclusively for PLBuyer’s eReport saw decreases in their private label promotions when compared with the corresponding week last year.

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Exclusive: Walmart Sees Big Decline In PL Promotions

August 29, 2012

This week seven out of 15 retailers tracked by Chicago-based research firm Market Track exclusively for PLBuyer’s eReport saw decreases in their private label promotions when compared withthe corresponding week last year.

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Cover Story - Anatomy of PL Branding

Anatomy of Private Label Branding

August 28, 2012
Like the human body, when it comes to private label branding, there are many parts and pieces that need to work together to function properly.
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Special Report - National Brand Update

Keeping Pace With National Brands

August 28, 2012
It’s always a good idea for private label retailers to keep an eye on what the national brands are doing. Here’s a look at new national brand products and what we may see from the national brands in the future.
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Lynn's Lowdown

Do You Have What It Takes?

August 28, 2012
It’s that time of year again. Entries are open for the PLBuyer Design Excellence Awards.
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Image Galleries

April 2014 New Non-Food Products

This month's new non-food products include sunscreen bands, makeup remover, lip balm, jumbo cotton balls, healing ointment, and a shelf-management system for better merchandising.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB April 2014 cover

April 2014

The April 2014 issue of Private Label Buyer includes articles on Omnichannel, store brand sauces, and more. Check it out today!

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NBB Private Label Foods

Which factors will drive further awareness—and development—of national-brand-better (NBB) private label foods?
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