Articles by John N. Frank

Frankly Speaking

Last month, I promised we would keep you on the cutting edge of what’s happening in the private label world. In this issue, we begin delivering on that promise. You’ll see we are moving our Corner Office Perspective to the Private Eye section, starting each issue with insights from industry leaders - in their own words. What’s more, we’ve added podcasts on, so you can go there and hear even more of what these thought leaders have to tell you.
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Makers of private label foot care products can be excused for grinning like the owners of comfortable new shoes. That’s because in a market buffeted by declining sales, private label products seem to be a perfect fit for what consumers want when it comes to foot care these days.

While overall foot care product sales haven fallen overall in the past 52 weeks, private label foot care items kicked a hole in that trend, rising in sales and gaining market share in the process.

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Trading Its Way to the Top

While it’s doubtful most retailers would want to copy Trader Joe’s Hawaiian-shirt-wearing employee dress code or start putting grass huts in their aisles, they can learn some important lessons on how to make their private label lines as appealing to consumers as are Trader Joe’s, retail experts agree.
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Trading Its Way to the Top

Quick - what’s the first thing you think of when you hear the name Trader Joe’s? A funky little grocery store selling cheap wine to laid-back, organics-loving hippies across California? Well, think again.

“My mother (87 years old) even shops at Trader Joe’s,” jokes Lynn Dornblaser, director of CPG trend insight with research firm Mintel International Group in Chicago. “She doesn’t see any California vibe; she just sees this weird little store that sells some interesting things.”

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Frankly Speaking

By now, you might be forgiven for acting like someone in the old Butch Cassidy movie by asking, “Who are these guys?” Last month, you heard from our new publisher, Brion Palmer. And now, here I am, eager to take the editorial helm at PL Buyer. Change is definitely in the air.

We’re changing to better serve your needs and help you be ever better at

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Image Galleries

November 2014 New Food Products

This month's new food products are Flours, crepes, lollipops, several candy items, pancakes, dip, fish, raisins, pizza, almond milk, peanut butter, and a breakfast bowl.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB November 2014 cover

November 2014

The November 2014 issue of Private Label Buyer - its last issue - includes articles about the retailer as manufacturer and OTC/healthcare items, as well as category insights on pizza and household goods. Check it out today!

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