Articles by John N. Frank

Consumers See a Recession Lasting Years, Even Though it's Officially Over

Americans remain pessimistic about the economy and that appears to be translating into continued good news for private label product sales, according to the latest quarterly consumer sentiment survey done exclusively for PLBuyer by Lightspeed Research.
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Casting a Wide Net

Asking private label seafood suppliers what sort of year they’re having is a bit like asking fisherman in different parts of the same lake how they’re doing-the answers can be completely different depending  on whether they’ve found the sweet spots where the fish are biting. For private label seafood, the sweet spots this year are appetizers and frozen/refrigerated products. Canned products like tuna, on the other hand, are coming in for intense national brand competition that is hurting sales.
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Spread the Word

Jellies and jams are so old-school when it comes to grocery offerings that one might be forgiven for thinking the category moves as slowly as, well, jellies and jams. And a quick look at sales numbers for the past 52 weeks might reinforce that view. 
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On Target

Ask Todd Maute, senior vice president and partner at New York-based branding and design company CBX, what he thinks about Target’s private label products and he’ll tell you about a juvenile diabetes research charity auction he attended not too long ago. 
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Frankly Speaking

Are you reading this issue as you arrive at PLMA’s annual convention in suburban Chicago? If so, welcome to the Windy City. I hope to meet and speak with many of you during the conference. We want to hear what you think the world of private label will be like in 2011 and beyond. 
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Supermarket breakfast aisles have been a tale of two tastes in recent days. On one side of the aisle, consumers worried about their health are looking for better-for-them offerings and see breakfast as the perfect meal for eating healthy.

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While the economy still may be cold, the spice/seasonings category is hot. Consumers who have cut back on frills like eating out are instead turning to cooking at home and, in the process, using more spices and seasonings to flavor their creations.

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PL Buyer’s ongoing commitment to bring you more and more insights into the world of private label continues in this issue with the introduction of our new secret shopper panels. We’ve recruited a variety of average shoppers from around the country who will walk different aisles of their local stores for us and tell you what they see, and don’t see, when it comes to private label products and how they are being priced and merchandized in your stores.

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Who is Your Private Label Retailer of the Year?

There’s no question that private label food sales have benefitted form the recession and that private label is likely to hold onto some of the market share it gained this year even after the recession (finally) is just a distant memory. But that said, which retailer has led the way in making private label truly a part of its overall marketing and sales strategy rather than just a nice-to-have additional income stream? If you had to pick a private label retailer of the year, who would it be?
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Our pledge to bring you exclusive news, analysis and actionable information about the private label world reaches a new level in this issue with our PL Buyer Top 30 list of North American private label retailers.
Lists we’ve run in the past simply ranked retailers by overall sales, numbers you could have easily found in a variety of other locations.

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Image Galleries

November 2014 New Food Products

This month's new food products are Flours, crepes, lollipops, several candy items, pancakes, dip, fish, raisins, pizza, almond milk, peanut butter, and a breakfast bowl.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB November 2014 cover

November 2014

The November 2014 issue of Private Label Buyer - its last issue - includes articles about the retailer as manufacturer and OTC/healthcare items, as well as category insights on pizza and household goods. Check it out today!

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