Articles by John N. Frank

Judging at PLMA: No More Baby Formula for Me

Judging for the Private Label Manufacturers Association (PLMA) annual Salute to Excellence Awards took place in New York City June21-22 and I was fortunate enough to be invited to be a judge.

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Frankly Speaking

I was amazed by the response I received from a supermarket public relations person to a recent query I sent for this issue’s cover story. I’ll spare her the embarrassment of naming her, but she knows who she is – and you know if you would say something similarly as ill-conceived.

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Frankly Speaking

One of the fun facts about me that friends and acquaintances know is that I attended a military high school. Indeed, this May, my wife and I will be journeying back to New York City, land of my birth and youth, for my 40th high school reunion, an event I’m tremendously excited about. One of the classmates who has said he’ll be at the reunion is our cadet colonel.

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Observations from ECRM: Everyone Sells to Trader Joe's

I'm finishing up my third day at ECRM's private brands food conference here in Dallas, an amazing event that gives suppliers 20 minutes to pitch their products to retailers. If you've never been to one of these, I'd tell you it most resembles the first day of high school
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Brands Know How To Party...and Merchandize

I arrived at the Food Marketing Institute’s Midwinter meeting here in Phoenix Sunday night in the midst of a gigantic conference party. What struck me, besides the big screen TVs tuned to the football playoffs, was the presence of Anheuser Busch, Kraft, Pepsi, et al.; the brands were out in force offering their products as dinner items (angus beef hot dogs and Bud along with Pepsi, etc.).
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By the time you read this, the holiday hoopla will be over and the New Year’s champagne corks will have popped. It will be time to get back to work, making money with private label. And PL Buyer is here to help.

Last year was a big one for PL Buyer. After not changing much in the previous decade, PL Buyer was reborn with more relevant, intelligent and engaging content to help you. Let’s review:

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Secrets to Sauces

While no one enjoys recessions, the makers of private label sauces have to be smiling a little bit about one aspect of the country’s recent economic downturn - the worse the economy got, the less people ate out. Forced to turn to their own pots and pans in what once may have been their seldom-used kitchens, consumers hit upon using store-bought ready-made sauces to spice up their home cooking attempts.

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Watch the Restaurant World for PL Trends-in-the-Making

What happens in one part of the food universe often spills over into another, which is why it’s important for private label folks to keep on eye on what’s going on in the restaurant world.
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Reaching under-30 Hispanic-Americans shares one caveat with selling private label goods to Hispanics over 30-lump them all into one demographic melting pot at your own risk. 
The under-30 crowd needs to be reached by considering not just age, but also country of family origin and whether they are U.S.-born or recent immigrants. 

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We've Only Just Begun...To Help You Cash In

By the time you read this, the holiday hoopla will be over and the New Year’s champagne corks will have popped. It will be time to get back to work, making money with private label. And PLBuyer is here to help with that important mission.

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October 2014 New Food Products

This month's new food products are seasonings, Greek yogurt dip, seaweed snack, mushrooms, candy, shredded cheese, chocolate, broth, ice cream bars, salad topper, and wine.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

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Private Label Buyer Magazine

PLB October 2014 cover

October 2014

The October 2014 issue of Private Label Buyer includes new perspectives on produce, as well as category insights on pasta, rice, and potatoes. Check it out today!

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